What are the best ways to find customers and get sales?
There is no simple answer. Most of the time, it depends on the size of your business, the audience, and how long you’ve been in the business.
When you are just starting, you can pretty much get your first sale by reaching out to your friends and family. However, in the long term, that strategy is not going to work unless you’re part of the Richie Rich family.
So, you are going to have to find other ways to get sales on your online store. If you are not willing to spend money on ads and promotion, then we’ve got some good news for you.
You can easily sell products through multiple channels without spending a single dime.
What channels, you ask?
Here’s the list!
Search Engine Optimization is the process of getting your online store to rank higher in the search results like Google. This is mostly done by creating valuable content that attracts traffic and links to your website.
Organics traffic doesn’t cost you anything except for the time that you spend creating some helpful content on your store’s blog. Content should be actually valuable to your customer. If you only post news and stories about your company then that’s not going to gain any attention; however, posts that help your users like How-to guides, informational posts, shopping ideas, and similar stuff can definitely bring in more traffic.
What did we learn?
Use SEO to rank your online store higher in search results and generate free organic traffic
2- Marketplaces (Amazon, eBay, etc)
General marketplaces like Amazon or eBay are a great place to sell your products online. These sites get a ton of traffic daily, so you don’t have to delve into digital marketing to bring traffic to your products since the marketplaces do it for you.
However, that also comes with a downside, you don’t really build any brand credibility or brand recognition on these markets. Customers feel like they are buying from “Amazon” even when the products are sold through a third-party seller, so your brand doesn’t get much attention.
Want to sell on Amazon?
Here’s a free guide on how to sell on Amazon!
3- Instagram Influencers
Instagram influencers are a big deal on the World Wide Web. They have large followings in their specific niche and their followers pretty much take their word for everything. If these influencers give your products a simple shoutout in their images or videos then you can be pretty sure there will be a plethora of traffic and sales your way.
However, influencers don’t really provide free shoutouts. Especially the influencers with large followings prefer to receive fees for their shoutout. Although, you can find micro-influencers in your niche that will be happy to give you a shoutout in return for a free sample of your product.
How do you find the most relevant Instagram influencers?
Learn how you can find the most relevant Instagram influencers.
4- YouTube Reviewers
Instagram influencers are not the end all be all of everything. There are other types of influencers out there that can bring in a lot of sales for you. These are YouTube reviewers. These are popular channels that review products in specific industries.
If you send your products to these reviewers, they will review your items and if the reviews are positive, you will get a bunch of sales. These YouTubers also have large followings and people watch their reviews to decide on their next purchase.
However, you need to make sure that your products are high-quality because a negative review will doom your entire strategy and you will pretty much hit rock-bottom when it comes to sales.
Let’s move onto the biggest social media platform out there!
5- Facebook Influencers
Facebook is the biggest social media platform out there and there are countless people running there popular pages on the platform. These influencers also come with large followings that often take their word for various decisions.
If you can get a shoutout from any of the Facebook influencers then that can provide you a surge of traffic which will ultimately bring in sales. Approach Facebook influencers in the same way as Instagram influencers.
Need a template for an effective pitch?
Check out our Influencer marketing guide!
6- Email Marketing
When it comes to the best ROI email marketing has always been on top because of the permission-based style of email marketing. Since the audience has consciously chosen to hear more from you about your products and services, it often leads to more conversions.
It’s a direct communication channel to customers which lets you foster a more personal relationship with your customers which ultimately allows you to drive more sales.
You can create a weekly newsletter by repurposing blog articles and guides, you can send products videos through email campaigns, and best of all, you can send weekly deals directly to your customers via email incentivizing them to open the emails and click on the links.
Learn more about email marketing!
7- Coupon Sites
If you want to make sure that people get a taste of your products and services, you should definitely consider providing coupons and discounts on coupon sites. Try out deal-based sites like Groupon.
Groupon has a similar model to paid advertising. However, it doesn’t charge you upfront. They just take their cut out of the revenue they generate. So, it’s win-win for both of you.
Groupon will promote your products and services to their users in exchange for you offering their users a decent discount on your products. The discounts should be anywhere from 50% to 60%. Since Groupon has a huge amount of traffic, you can get a massive surge in sales. The downside is that their cut will bite into your profits, but if your business is good at generating repeat business then it’s totally worth it.
Other Similar deal-based Websites:
Instead of attempting a little bit of everything and getting no results, the suggestions in this article will assist you in finding the perfect sales channel to enable your online store to grow its overall traffic and sales numbers.
What are some other sales channels you are for your online business? What successes/failures have you experienced so far? Share your insights with us in the comments section below!