Facebook Audience Insights – A Helpful Illustrated Guide 2019

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Is your Facebook campaign not working?

Can’t figure out what data you’re looking at or don’t know how to use Facebook Audience Insights tool?

Well, don’t worry…

I’ve personally been doing all the leg-work for the past few years using the Facebook Insights tool and I am going to share every single WORKING and TESTED technique on how to use audience Insights and get most out of Facebook Audience Insight.

As I have already been into different online communities, I usually found such issues from online marketers….

facebook-comments

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facebook-comments-3

New ecommerce entrepreneurs often run a single Facebook campaign to find Facebook insights and call it a day after that campaign fails.

Once, you are done with this article, you will have the absolute knowledge of how to use Facebook insights, how to LASER target your passionate buyers and get the most out of your Facebook ad campaigns via Facebook Audience Insights tool.

 

How to Get Access to Facebook Audience insights

To get access to audience insights tool, you must have a Facebook Business Manager account, if you have one then just go to facebook.com/ads/audience-insights.

If you don’t have a business manager account, no big deal, you can create one with your Facebook ID. Just check this comprehensive Business Manager guide for help.

Here is how you get access to Facebook Audience Insight,

Login to your Facebook Business Manager > Click Business Manager Bar > Click Audience Insights 

 

After getting into Audience Insights dashboard you will have to choose your audience from two options

  • Everyone on Facebook (Target all audience)
  • People connected with your page (Target audience of your page)

After choosing the audience, you will have the complete access to the Facebook Insights tool.

This is how Fb Audience Insights dashboard looks like.

audience-insights-dashboard

 

In the left sidebar, you get the important option to insert information.

  • Location
  • Gender
  • Age
  • Interest

 

You need to add the data here to get the required information.

In the next steps, you will see how to laser target your potential audience with these options.

Four Rules of Thumb to Find Perfect Audience on Facebook

1- Your interest must have an audience size in between 50K – 300K. Not in millions.

new-audience

 

2- Top categories must show 85%-95% relevant results.

top-categories

 

3- Affinity score should be high. Low-affinity score reflects the least relevant audience.

affinity

4- Check the recommend results if they are still engaged on the page or not?

wilson-tennis

Remember:

Passionate Buyer = That One Thing Which Only & Only Die Hard Fan Would Know!

11  Facebook Audience Insights Hacks to Find Your Passionate Buyers


Have you ever thought what if you want to earn money in that niche about which you have never heard of? Seems challenging? Won’t be anymore!

Use these 11 untold secrets to know how to use facebook audience insights to find a niche.

Secret#1 – Your Niche + Websites

Suppose you are a newbie and you do not know anything about the nursing niche.  I am going to the show you the simple way to use facebook audience insights.

What simple steps you should take to find your Facebook target audience for your nursing niche?

Go to Google.com.

Type your niche specific keyword (nursing) + websites.

nicehs-website

 

Here is what Google suggested:

 

nursin-website

 

Pick any website and insert it into Facebook Audience Insight.

audience-interest

 

 

Rule#1 – Audience size must be in between 50K – 300K.

new-audience

 

Rule#2 – Top categories must show 85%-95% relevant results.

page-likes

Rule#3 – Affinity score should be huge.

affinity-1

 

Rule#4 – Check the recommended results if they are still engaged or not!

nurses-murses

As you can see allnurses.com has all the pre-requisites covered, now I can confidently target allnurses.com as an interest for my nursing niche.

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Secret#2 – Your Niche + Blogs

your-niche-blog

The second secret to get your Facebook target audience is “Your Niche + Blogs”.

For instance, you aim to generate revenue from nursing niche but you do not know how to?

You just go to google.com and typed nursing blogs in google search bar.

nursing-blogs

You can see google suggestions for nursing blogs. Open the highlighted link.

 

bursing-blog-serps

 

From the provided result, I selected allnurses.com and put it on Facebook Audience Insight.

all-nurses

Now see if it fulfills all 4 Rules of Thumb:

Rule#1 – Audience size must be in between 50K – 300K.

new-audience-range

 

Rule#2 – Top categories must show 85%-95% relevant results.

page-likes-1

 

Rule#3 – Affinity score should be huge.

affinity-2

 

Rule#4 – Check the recommend results if they are still engaged or not!

all-nurses-com

As you can see that selected result has successfully passed all the pre-requisites, now you should be confident enough to target these Facebook interests for your Facebook targeting.

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Secret#3 – Your Niche + Facebook Page

facebook-page-niche

The third secret to getting your laser targeted customers via Facebook are pages.

Go to Google.com & type nursing Facebook pages.

nursing-facebook-pages

Google will show you all the relevant results. Click on the highlighted link.

nursing-facebook-pages-snippet

 

Pick any Facebook page from the opened link and insert that into Facebook audience insights interest section. For instance, I selected National Student Nurses’ Association.

ecpi-university

 

Then I put the same interest in Facebook audience insight.

interest

Now verify if this interest has passed all the 4 must have rules.

Rule#1 – Audience size must be in between 50K – 300K.

new-audience-4

Though monthly active people count is less than 50K but due to relevancy, I would love to try this interest.

 

Rule#2 – Top categories must show 85%-95% relevant results.

fresh-rn

 

Rule#3 – Affinity score should be huge.

Affinity-5

 

Rule#4 – Check the recommend results if they are still engaged or not!

national-students

As you can see that page is active and it has posted something just 2 days ago.

As you can see that selected result has successfully passed most of the pre-requisites, you should be confident enough to target this interest for your Facebook ads targeting.

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Secret#4 – Your Niche + Magazines

your-niche-magazine

The fourth secret I am going to reveal is the proper use of Magazines audience.

Please keep this in mind that this audience is the most perfect audience.

Let’s take bodybuilding as your niche and see what happens.
I went to Google.com and typed bodybuilding magazines.

body-building-magazine

As you can see that Google suggested me relevant results associated to bodybuilding magazines.

I will just pick one suggestion “Iron Man” to see if it works for me.

I go to Facebook Audience Insight and put my interest iron man.

additional-interest

Iron Man is a relevant interest for my niche. Now check if this interest has gone through all the rules successfully.

Rule#1 – Audience size must be in between 50K – 300K.

After inserting Iron Man as an interest I got to know that it has successfully completed its first pre-requisites. This interest has an active people in between 50K – 60K.

audience-change

 

Rule#2 – Top categories must show 85%-95% relevant results.

new-volume-audience

 

Rule#3 – Affinity score should be huge.

affinity-6

 

Rule#4 – Check the recommend results if they are still engaged or not!

I picked one Facebook suggested result “Critical Bench” and you can see that last post it did was 11 hours ago.

critical-bench

It clearly shows that you can target this Facebook interest list if you are aiming to target bodybuilding audience on Facebook.

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Secret#5 – Your Niche + Association

your-niche-association

The fifth secret to finding your passionate buyers on Facebook is “Association”.

This is another secret that has the passionate + premium audience for any niche. They are extremely loyal customers.

I just went to google and type “nursing association”.

nursing-association

It showed me all the relevant association results that are somehow associated with nursing niche.

 

nursing-snippet

I picked American Nurses Association as in association interest and insert it on Facebook audience insight interest section.

interest-interest

 

Rule#1 – Audience size must be in between 50K – 300K.

After inserting this interest, I got to know that this interest has 300K – 350K monthly active people that fulfill my first rule of thumb.

nursing-audience

 

Rule#2 – Top categories must show 85%-95% relevant results.

The second rule was to have 85%-95% relevant results after inserting your interest and you can see that this condition also met.

350K-audience

 

Rule#3 – Affinity score should be huge.

You can see the power right interest as it may give you relevant interest with huge affinity score.

3rd condition fulfilled.

affinity-7

 

Rule#4 – Check the recommend results if they are still engaged or not!

As you can see that last post this page did was on yesterday with good engagement too.

american-association

It simply shows that this interest is ideal to target for your Facebook ads targeting as it has cleared all the pre-requisites.

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What Else?

Well, this is NOT the END!

By applying the exact method of the above secrets, you can find your most passionate niche-specific buyers by using these secrets as well.

Secret#6 – Your Niche + Forums

Secret#7 – Your Niche + Brands

Secret#7 – Your Niche + Public Figure

Secret#8 – Your Niche + Communities

Secret#9 – Your Niche + Niche Specific Characters (Sirius Black
of Harry Potter)

Secret#10 – Your Niche + Events

Secret#11 – Your Niche + Authors/Books

See, you can any audience you want, how to target business owners on facebook? just find thier page it in Facebook insights interest section.

There will be some niches where you won’t be able to find relevant interests in using Google. But, worry not as we’ve got another method for you to research such niches and it can be done from the Facebook Audience Insights Tool. Here’s how you can do it.

We are going to choose an example niche “Fortnite”. Since Googling “Fortnite + blog/website” comes up with not so relevant results.

In that case, you go to the Audience Insight tool and add “Fortnite” as an interest there.

top-categories

Go to Page Likes and see what relevant pages pop up in this area. (We see Rockstar Games in the liked pages).

rockstar-games

Now, go to the Location area and see what are the popular locations for “Fortnite”.

location

Since you have enough information. You can go to the Ads Manager to narrow down your audience even further.

ads-manager

Create a new campaign and select any objective for the campaign.

traffic-objective

You need to select a location. Since the Facebook Insights tool showed you the most popular locations, you can use any one of those here. Choose United States for this example.

everyone-location

You found that people who liked Fortnite were also into Rockstar games. So, add Rockstar games as an interest here.

rockstar-narrow-audience

This won’t narrow your audience entirely, so you need to click Narrow Audience and add an additional interest which is Fortnite. Once you do that, the audience will automatically be narrowed down to people who are into Fortnite and like Rockstar games as well.

insights-speed

You have around 140,000 people as your potential reach which quite a laser-targeted focus.

Now, you can go ahead and apply these techniques to hack your way through Facebook Audience Insight. You can easily target your audience and as narrow as possible.

What is Laser-targeting on Facebook?

laser-tragetingLaser targeting is the process of finding the most passionate buyers for your products/services on Facebook.

Usually, only the top campaigners do this.

You target those hardcore passionate buyers who know almost everything about your niche.

How to use Laser Targeting in Facebook Audience Insights 

Suppose you go to a room where 1000’s of people are sitting and you ask: “how many of you know about Tennis”.

You might get 100% response.

Now you ask another question, how many of you know about “Pete Sampras”?

You might get 50% response.

Because only passionate buyers (engaged tennis fans) would know about Pete Sampras.

Now you ask another question “how many of you have visited ESPN’s Facebook page?”, chances will be 25%-30%.

This 25%-30% will be your real passionate buyers.

It means, getting to know about Pete Sampras was taking the Facebook audience insights and from that asking ‘who visited ESPN Facebook Page’ is laser targeting.

In simple equation:

Passionate Buyer = That One Thing Which Only & Only Die Hard Fan Would Know!

People might know about tennis, people might know about Pete Sampras but only a select few and passionate tennis fans would know about Tennis TV Facebook page.

Why Most Facebook Campaigns Fail

facebook-meme

Did you know, that the majority of Facebook ad campaigns that fail are due to poor ad targeting and poor Facebook ad insights analysis, even when those campaigns had very good designs that could easily attract customers.

The foremost reason for such results, after analyzing hundreds if not thousands of social media queries in our groups, is bad research in Facebook ads targeting.

Most people are too lazy for thorough research for their ad campaigns before they begin burning their cash on ads. They spend the least amount of time on the most important activity and that is why such failures happen.

Most Common Problems For New Ecommerce Entrepreneurs

Most of the new entrepreneurs who just jumped onto the ecommerce bandwagon usually make this mistake.

They go for broad targeting instead of finding their real customers on Facebook.

Don’t know what broad targeting is, let me explain:

Broad targeting is something in which you can target anybody on Facebook without being considering if that user is relevant or not. It is generic in nature.

For example, you aim to run a campaign for United States Football Fans, Badminton Fans or the people who love running.

You go to Facebook audience insight and selected the United States.

new-audience-uae

Then you select Facebook audience insights age range, for instance, anybody who is above 23.

age-gender
Then you go to the Facebook Audience insights section and inserted your interest “Football”.

INTEREST

You will see relevant results as per your Facebook interests but is this really something that can generate money for you? NO!

The reason is, Facebook will target all those Facebook users who just meet your minimum targeting criteria and there will be a huge chance of wasting your money because you’re showing your ad to an audience that isn’t necessarily passionate about your niche.

The image below will explain this to you in detail.

gender-specific

When you put your interest “Football”, Facebook shows that you have 9M-10M active people in between 25-54 who are somehow engaged in your interest.

Just imagine the cost associated to target all 9M-10M people. That’s quite a sum!

Now when I clicked on Page Likes tab, it showed me too many irrelevant interests that can never generate a single penny for me because I am targeting 9M-10M people who are loosely connected to my niche.

top-categories

Now if you scroll it down further, you can check the Page likes section in which Facebook is, again, suggesting irrelevant pages to target against your money.

page-likes-chart

This is not a bug in Facebook.

In the page likes tab, there are 3 things that you need to consider.

  1. Top Categories – (Facebook has categorized your interest in these categories)
  2. Page likes – (Likely audience to your based on your interest)
  3. Affinity – How likely your target audience is going to like this page based on an interest you just inserted.

As you can see above, not all of the suggested results are relevant to my niche. So the question arises: why is Facebook showing this as your target audience?

This is just because of a concept called “Likes by Association“.

center-hands

Likes by Association happens when some page has shared any football/niche specific image/textual or a video and you liked it even though you are not that passionate about that niche.

It gives Facebook algorithm a signal that you are interested in that particular niche and they count you as someone who is interested in that niche.

Based on our actions such as likes, comments or shares, Facebook starts segmenting our information into its database according to different Facebook interests and keywords.

If you are not a fan of the football niche but your friend is and he shared a particular video/image of that niche and you liked it or took any action on that post, your profile WILL count as someone who is interested in that niche.

This is also the reason why you sometimes find yourself being targeted by Facebook ads that you think are irrelevant to you… But you see them anyway because, based on your past actions, Facebook includes you as the qualified audience for such interests.

This is how Likes By Association actually works & Facebook gives you suggestions that are too broad in nature and keep you from targeting the right kind of audience that you need.

Common Problems With  Broad Facebook Targeting:

Here the few major problems that have been seen while targeting your customers broadly on Facebook.

  • It has too large audience size (in most of the cases, in millions). And you can’t possibly target them all without spending a ludicrous sum on your ad.
  • Irrelevant audience additions from Facebook.
  • The audience is not passionate about your niche. 10M-15M people cannot be your passionate buyers at all.
  • Such targeting can be your worst targeting that may bring worst customers for your product who might not purchase even a single unit.

Now the question arises if somebody can’t generate good income with broad Facebook targeting, how can he fix this issue?

To fix this issue, you need to spend some time on real research for your laser targeted audience.

These simple yet intelligent hacks will give you the ability to attract real people that are actually passionate about your niche and more likely to convert.

You no longer have to waste money on a broad target audience when you can actually bring in hardcore and passionate buyers.

That does it for me! I hope you learned a fair bit about Facebook Audience Insights today and hopefully, it will yield positive results for you.

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Please remember! Your feedback matters a lot to me. Therefore, provide your valuable feedback about the experience in the comments section below.

Feel free to connect with me directly on Facebook or join my Facebook Closed Community.

Saleem Ahrar

Saleem Ahrar is an accomplished eCommerce enthusiast with a wealth of knowledge and half a decade of experience. A gym-addict and reading enthusiast, Saleem enjoys mentoring newbies with his expertise & knowledge in digital marketing. His belief in the quote “hard work conquers all”, is the defining crucible of his never quit attitude.

83 Responses to Facebook Audience Insights – A Helpful Illustrated Guide 2019

  1. jihane sirat says:

    Attachment

    Hello Saleem
    Thak you for this amazing article ,
    I have a question
    What’s the most intresting :to run facebook ads for conversions or for trafic?
    Thank you

  2. Sammmie says:

    Hi Saleem,
    First of all thanks for the detailed article, I run a jewelry store and I followed your article, I was able to create 4 adsets based on the information you provided and the target audience after I narrowed down was between 30K to 50K for each adset. I have been running ads for the past 3 days and I have only had 3 orders.

    I believe I need some help, the results I am expecting should be more than these. Can you help on ways I can improve my ads?

    PS; My ads are based on conversion.

    Thanks

  3. Mark Po says:

    Great articles have benefited a lot. I created a Shopify website to sell bobbleheads. I can’t add bobbleheads to Facebook Audience Insights and Facebook homepages. Maybe the market for bobbleheads is too small? What should I do? Looking forward to your reply! Thank you very much.

  4. Seb says:

    Hi Salem, thanks so much for the article! I’m planning to try this method out for my car niche. Few questions here-
    1) How much should it narrow it down to? How many interests to include in one adset?
    2) When I create my ad set, does the 50-300k audience apply too?

    • saleem ahrar says:

      Hello Sab,

      I am glad you liked my article 🙂

      Let me answer your questions one by one.

      1) How much should it narrow it down to? How many interests to include in one adset?

      Ans: Narrow your audience until you reach 50K-300K audience (in between will be acceptable too). Better is you put one interest per Ad set to get clear idea about that particular interest performance.
      ====
      2) When I create my ad set, does the 50-300k audience apply too?

      Ans: 50K to 300K is a fine number for testing. But yes, you can deal with in-between numbers as well.

      • Seb says:

        Thanks for the prompt reply, Saleem! Appreciate it. Ok, I’ll do one interest per adset then, so I know which one is doing good. 5$ per adset is good to go?

        Btw, for rule #4, how many pages should I check for the engagement? I checked some are ok, some are not. e.g. last updated was last month.

  5. LecavalierBlanc says:

    Top article!
    Thank you 🙂

  6. Arnab Paul says:

    Great Content Saleem. I am starting to read your other blogs to and am quite sure to get some knowledge Bombs ahead. As of now I am trying to find audiences related to phone cases in USA but facing a bit difficulty. Can you please suggest me to do laser Targeting in the Phone Cases Niche??
    Thanks a lot for the help in starting our carriers. Will wait for your reply.

  7. SODIQ says:

    Attachment health-watch

    I want to sell a product, it’s called smart fitness watch. so I decided to research my audience and run a test AD using the steps and guide you highlight on your article (HOW TO USE FACEBOOK AUDIENCE INSIGHT), Before investing heavily on the product. but have not been able to come up with some real data.
    It is either the audience size not falling btw 50k-300k or i found no data for the top category and it’s affinity
    Please i need your help to know what exactly am doing wrong.
    Thanks in anticipation

  8. Krishna Soni says:

    Great insights and learning Thanks Saleem for putting huge efforts. I have one question How I can predict CPA in Facebook ads for any lead generation campaign, As in google ads I can assume by per click cost from keyword planner and 10% conversion rate(average). Is there any way in Facebook too?

  9. Joe says:

    Hey Saleem!

    Thank you so so much for producing this content. I have been searching and searching for an easy to implement system that I can trail and tweak until I find what works for me and my target market.

    I am a personal trainer attempting to explode into the online training scene this year and information like this is superbly useful.

    Do you have a newsletter or group that I can join so I can stay up to date on the information that you provide?

    Many thanks

    Joe

    • saleem ahrar says:

      Hello Joe,

      Thank you for your appreciation!

      You can join our Facebook community of 4000+ ecommerce entrepreneurs to get up to date information.

  10. Rusne says:

    Hey,
    This is a bit different from what I usually see on FB ads. I feel like it’s a great way to go about it. But I was wondering, how do you choose a country to target? Also, if an adset is successful, how do you recommend to scale it? Thank you for these insights!

  11. Kavleen Kaur says:

    Thanks for this incredible Hacks. Loved your post.
    Its one of the best article I have read till date.
    I am glad that I found this informative and interesting blog.
    Thanks for posting. !! Keep Blogging !!
    Looking forward to know more from you

  12. Ankit Bishnoi says:

    Very helpful for people like me who are new to Facebook ads. Thank you very much.

  13. Stephen says:

    Detailed and impactful

  14. zane.gong says:

    Very insightful article, like it, Saleem.
    I am using this way to test my new campaign. But I have some questions. hope your feedback.

    Sometimes when I check out some interest, but they have a lower audience size than you mentioned, like only 10-50K, or even less than 10k, especially testing in some euro areas, you know as the population issue. But this interest looks like they meet other rules. So how will you go to solve this issue?

    secondly, if I am going to test like a product like pet accessories, is our broad search term “pet”, is there any other ways to open up mind to get some interest to start on research? I am just thinking out the box.

    Hearing from you. Very appreciate your laser targeting.
    Zane

    • saleem ahrar says:

      Zane,

      You can try with least targeted audience as well.

      But you need to make sure that you don’t get such message from Facebook while setting your targeting “Your audience is too narrow. Try to make it broader”.

      Regarding your second question, pet is quite general. You need to be quite specific.

      By the way, these interests for Pet niche (Cat & Dog) might open your mind for further research which I shared in my own Facebook Private Group (https://www.facebook.com/groups/shopify.tips.help/permalink/490861248072366/)

      Here you go for Cat niche:

      Interest Name: Waffles the Cat
      Audience Size(Active People): 200K – 250K
      Affinity Score: 1070x
      Country: USA
      Gender: 78% Women
      Age Range: 18-44
      ——
      Interest Name: Modern Cat magazine
      Audience Size(Active People): 80K – 90K
      Affinity Score: 3023x
      Country: USA
      Gender: 78% Women
      Age Range: 25-64
      —–
      Interest Name: Fully Feline
      Audience Size(Active People): 100K – 150K
      Affinity Score: 5975x
      Country: USA
      Gender: 88% Women
      Age Range: 35-64
      —–
      Interest Name: Kittyworks
      Audience Size(Active People): 100K – 150K
      Affinity Score: 9811x
      Country: USA
      Gender: 85% Women
      Age Range: 25-64
      —-
      Interest Name: Cats of the Internet
      Audience Size(Active People): 100K – 150K
      Affinity Score: 7895x
      Country: USA
      Gender: 97% Women
      Age Range: 45-65
      ——
      Interest Name: The Cat Network,Inc
      Audience Size(Active People): 150K – 200K
      Affinity Score: 3138x
      Country: USA
      Gender: 87% Women
      Age Range: 16-21
      —-
      Interest Name: Black Cat Rescue
      Audience Size(Active People): 20K – 25K
      Affinity Score: 16289x
      Country: USA
      Gender: 86% Women
      Age Range: 25-54
      —–
      Interest Name: Alley Cat Allies
      Audience Size(Active People): 150K – 200K
      Affinity Score: 4152x
      Country: USA
      Gender: 89% Women
      Age Range: 35-65
      —-
      Interest Name: Siamese Cat Rescue Center
      Audience Size(Active People): 45K – 50K
      Affinity Score: 6457x
      Country: USA
      Gender: 88% Women
      Age Range: 35-64
      —–
      Interest Name: Mann Cat Sanctuary
      Audience Size(Active People): 30K – 35K
      Affinity Score: 13445x
      Country: USA
      Gender: 89% Women
      Age Range: 45-65
      —-
      Interest Name: CFA – Cat Fanciers’ Association, Inc
      Audience Size(Active People): 80K – 90K
      Affinity Score: 10565x
      Country: USA
      Gender: 90% Women
      Age Range: 25-64
      —–
      Interest Name: American Cat Fanciers Association
      Audience Size(Active People): 2K – 2.5K
      Affinity Score: 12466x
      Country: USA
      Gender: 92% Women
      Age Range: 25-64
      —–
      Interest Name: Cat Lover
      Audience Size(Active People): 100K – 150K
      Affinity Score: 7188x
      Country: USA
      Gender: 90% Women
      Age Range: 25-54
      —-
      Interest Name: Cats And Kittens
      Audience Size(Active People): 250K – 300K
      Affinity Score: 2599x
      Country: USA
      Gender: 87% Women
      Age Range: 45-65
      —–
      Interest Name: IHeartCats.com
      Audience Size(Active People): 600K – 700K
      Affinity Score: 2025x
      Country: USA
      Gender: 95% Women
      Age Range: 45-65
      —–
      Interest Name: Kittentoob.com
      Audience Size(Active People): 100K – 150K
      Affinity Score: 9645x
      Country: USA
      Gender: 93% Women
      Age Range: 45-65
      —–
      Interest Name: World’s Best Cat Litter
      Audience Size(Active People): 150K – 200K
      Affinity Score: 5674x
      Country: USA
      Gender: 90% Women
      Age Range: 45-65
      —-
      Interest Name: Cat Paradise
      Audience Size(Active People): 8K – 9K
      Affinity Score: 24429x
      Country: USA
      Gender: 85% Women
      Age Range: 25-54
      —-
      Interest Name: Crazy Cat Lady
      Audience Size(Active People): 150K – 200K
      Affinity Score: 10037x
      Country: USA
      Gender: 92% Women
      Age Range: 25-54
      —-
      Interest Name: The Cat’s Pajamas
      Audience Size(Active People): 60K – 70K
      Affinity Score: 9133x
      Country: USA
      Gender: 85% Women
      Age Range: 45-65
      —-
      Interest Name: The International Cat Association
      Audience Size(Active People): 90K – 100K
      Affinity Score: 10224x
      Country: USA
      Gender: 86% Women
      Age Range: 25-64
      —–
      Interest Name: The Cat’s Meow
      Audience Size(Active People): 35K – 40K
      Affinity Score: 40993x
      Country: USA
      Gender: 87% Women
      Age Range: 25-64
      —–
      Interest Name: All About CATS
      Audience Size(Active People): 60K – 70K
      Affinity Score: 12284x
      Country: USA
      Gender: 82% Women
      Age Range: 45-65
      —–
      Interest Name: Tinykittens
      Audience Size(Active People): 250K – 300K
      Affinity Score: 1654x
      Country: USA
      Gender: 90% Women
      Age Range: 25-64
      —-
      Interest Name: The Cat House On The Kings.com
      Audience Size(Active People): 250K – 300K
      Affinity Score: 2117x
      Country: USA
      Gender: 86% Women
      Age Range: 35-64
      —-
      Interest Name: Cat Planet
      Audience Size(Active People): 100K – 150K
      Affinity Score: 8493x
      Country: USA
      Gender: 81% Women
      Age Range: 25-54
      —–
      Interest Name: Love Meow
      Audience Size(Active People): 700K – 800K
      Affinity Score: 616x
      Country: USA
      Gender: 85% Women
      Age Range: 25-54
      ======

      For Dog Niche:

      Interest Name: Puppies Lovers
      Audience Size(Active People): 100K – 150K
      Affinity Score: 11730x
      Country: USA
      Gender: 87% Women
      Age Range: 35-65
      —–
      Interest Name: Funny Pets
      Audience Size(Active People): 200K – 250K
      Affinity Score: 8335x
      Country: USA
      Gender: 85% Women
      Age Range: 45-65
      —-
      Interest Name: Manny The Frenchie
      Audience Size(Active People): 250K – 300K
      Affinity Score: 1819x
      Country: USA
      Gender: 80% Women
      Age Range: 25-54
      —-
      Interest Name: Minnie & Max the Pugs
      Audience Size(Active People): 100K – 150K
      Affinity Score: 4104x
      Country: USA
      Gender: 82% Women
      Age Range: 25-55
      —-
      Interest Name: I Love My Pug
      Audience Size(Active People): 150K – 200K
      Affinity Score: 7912x
      Country: USA
      Gender: 80% Women
      Age Range: 25-54
      —-
      Interest Name: Everyone loves a Pug
      Audience Size(Active People): 15K – 20K
      Affinity Score: 27892x
      Country: USA
      Gender: 81% Women
      Age Range: 25-54
      —-
      Interest Name: Dogster
      Audience Size(Active People): 70K – 80K
      Affinity Score: 9719x
      Country: USA
      Gender: 88% Women
      Age Range: 35-64
      —–
      Interest Name: Dogs Today Magazine
      Audience Size(Active People): 200K – 250K
      Affinity Score: 1648x
      Country: USA
      Gender: 80% Women
      Age Range: 25-54
      —-
      Interest Name: Your Dog Magazine
      Audience Size(Active People): 15K – 20K
      Affinity Score: 9326x
      Country: USA
      Gender: 85% Women
      Age Range: 35-64
      —-
      Interest Name: Fido Friendly Magazine
      Audience Size(Active People): 50K – 60K
      Affinity Score: 14120x
      Country: USA
      Gender: 84% Women
      Age Range: 35-65
      —-
      Interest Name: AKC Family Dog
      Audience Size(Active People): 70K – 80K
      Affinity Score: 5996x
      Country: USA
      Gender: 86% Women
      Age Range: 45-65
      —-
      Interest Name: Bark Magazine
      Audience Size(Active People): 30K – 35K
      Affinity Score: 7328x
      Country: USA
      Gender: 88% Women
      Age Range: 35-64

      Interest Name: Barks of Love Animal Rescue
      Audience Size(Active People): 50K – 60K
      Affinity Score: 5959x
      Country: USA
      Gender: 86% Women
      Age Range: 35-64
      —–
      Interest Name: Zak George
      Audience Size(Active People): 80K – 90K
      Affinity Score: 9799x
      Country: USA
      Gender: 79% Women
      Age Range: 25-54
      —-
      Interest Name: Ian Dunbar
      Audience Size(Active People): 30K – 35K
      Affinity Score: 25121x
      Country: USA
      Gender: 90% Women
      Age Range: 25-64
      —-
      Interest Name: Association of Professional Dog Trainers
      Audience Size(Active People): 15K – 20K
      Affinity Score: 28367x
      Country: USA
      Gender: 85% Women
      Age Range: 25-54
      —–
      Interest Name: The Dog Trainer
      Audience Size(Active People): 9K – 10K
      Affinity Score: 77289x
      Country: USA
      Gender: 86% Women
      Age Range: 25-54
      —-
      Interest Name: Sit Means Sit Dog Training
      Audience Size(Active People): 9K – 10K
      Affinity Score: 53534x
      Country: USA
      Gender: 51% Women
      Age Range: 25-54
      ==

      I hope you have got enough info now 😉

  15. Hassan Zia says:

    very useful and very accurate..
    good tips to make some action plans.

    Regards,
    Hassan

  16. Sultan Shaw says:

    Hi Saleem, thanks for the great content. It’s really helpful. Tennis, nursing and these type of hobbies, interests are relatively easier to target. But whenever I see a winning product it’s more likely for anyone on facebook. I mean most of those winning ones are seems like simple gadgets thats good for everbody. For instance I have this night lamb in my store. It’s almost good for everbody. If my product is a generic product how can I laser target this? It seems difficult. Thank you.

  17. khoingn says:

    Hi Saleem,
    Your post is actually awesome! It opened for me a very new and large knowledge to use Facebook Ads. Thank you a lot! I’m reading your other tips.

    ??

  18. ismail says:

    Hi ahsan thanks bro for this value

    i have question when you target small audience special on USA do you get cheap costs ?

    Because I’ve tried targeting small audiences and i get higher prices like CPM CPC…

  19. Jacky says:

    Hello Saleem, thanks for this great post, much appreciate!
    I got a question about the ad type that we create, in the post you said “Create a new campaign and select any objective for the campaign.” Seems you choose “traffic” as your object when create an ad, but in the comment area you said use “conversion” ad, so here which kind of ad type should we use when we create our campaign, traffic or conversion or else? Regarding the audience size is 50K~300k, thank you!

    • Hello Jacky,

      Yeah I said that because Scott had already tested PPE campaign. He was asking about proceeding further.

      Running a campaign is solely depend upon your objective.

      If you are looking to get some social proofs for your ads, go with engagement /traffic.

      If you are looking for conversions, go with conversion objective.

      I would suggest you to get some social proof and then run a conversion campaign 🙂

      • Jacky says:

        Hi Saleem, thanks for the prompt reply, I’m feeling so grateful? thank you

        Can you give a little bit more details about how to run ppe ad-get social proofs-run conversion ads. I did it like this: post a video on my facebook page-use it to create ppe and conversion ads (they’re running at the same time), but in the conversion ad preview I can only see a few likes/shares(seems ppe ads didn’t count in at all). Have I done it right?

  20. Sajjad Hussain Choudry says:

    Great information learning material

  21. Jeremiah says:

    It was very informative, I enjoyed reading your blogpost, I learnt something though and I would be using this method in the future when I run my first ad.

  22. lanardo says:

    Thank you for this information. I do have a question for you, will my CPM be higher if my audience is much smaller 20k-300k

  23. John says:

    Can’t add facebook fan pages or magazines on interests

  24. Donghyeok Lee says:

    I tried to do this method and target specific groups, but whenever I search facebook fan pages or websites about my niche, It doesn’t show up on the interests section. How can I search for those things?

  25. Manish kumar says:

    What if add NARROW AUDIENCE ?how this work with detail targeting ?

    • if you narrow it further, just make sure that you don’t get this message under Facebook ads manager:

      “Your audience is too specific for your ads to be shown. Try making it broader”

      Else, everything will be okay.

  26. Howie says:

    Hi there thank you for the info. My question is the audience is small as per your advice, will it make scaling more difficult or plateau early? Thanks so much!

  27. Cerebrum Awomude says:

    This is a great articles; in fact it’s an eye-opener indeed. I’ve read a lots of books on FB marketing but no one has ever explained this special way to do targeting. Some of the ebooks I’ve bought on FB marketing aren’t even as rich as this free content. I therefore salute Saleem for this in-genius help.

    I however have a question; for example on Niche + Websites, is it a rule that it’s only one website that should be picked and used in the interest search or one can pick other websites that google search result display?

    Also, is it compulsory that one must apply all the 11/12 areas you highlighted for laser targeting or just a few will do?
    I’ll appreciate your response on this.
    Thanks.

  28. Wed says:

    Hey Saleem,

    I cannot find “Additional interests” selection box nor within Audience Insights nor in defining the audience or targetting within FB Ads interface.

  29. Scott says:

    Hi Saleem,
    Many thanks for the great article – extremely valuable info for those of us just starting out.

    Let’s pretend we’ve gone through our initial phase of testing with PPE using multiple interests in the same niche, say 2-3 top tier interests, narrowing 1-2 interests a couple of times. We’ve tested multiple ad sets with varying creative and landed on a winning ad.

    Do you have thoughts on using a single interest vs. multiple interests (using the narrow function) in ad sets when driving traffic to your site or doing a conversion campaign?

    Thanks ahead of time!

    Scott

  30. Peter says:

    One to add would be people. What I mean by this is if you were in a sports niche such as golf then you would see the top golfers, however, the clever trick would be to avoid the obvious – Tiger Woods, and drill down to the less obvious but still have avid following.

  31. Doron says:

    Hey love the content and makes total sense. However when I put it into practice it’s not finding my interests so easily.

    For example I want to sell coffee mugs. Every site, blog, Facebook page does not shoe up in Facebook insights. What would you do in this situation?

    • Doron, every site, blog, Facebook page will never be available in Facebook audience insights.

      You need to be general/specific when it comes to selling coffee mugs.

      For instance, if you are selling or targeting mugs for coffee lovers, you should have a proper list of those pages/websites or blogs that usually write something about coffee (or related).

      On the other hand, if you choose something general, for example “relationship” mugs for husband & wife, mother & a son, father & a daughter , teacher or a student, husband & a wife and so on, targeting will be general and easy.

  32. Zowpi says:

    This blog is great. Thanks for sharing these tips.
    Bookmarked the site.

  33. Faizan says:

    I am thinKing of starting a store… For book related things.. like bookmarks and merchandise…
    I am following your blog now..
    Have not started selling yet.. not have a solid plan tbh…
    But fb ads is what is what I am thinking to sell the product..
    Do you have any advice ?? ??

  34. Jitendra dabhi says:

    I am start using facebook for affiliate marketing. Hope this post will help me for better result.

    Thanks for sharing this awesome guide.

  35. james says:

    very nice article
    but i would like to asking what is the niche for sunglasses, handbags, watches?
    what is that will make the buyers to buy the item?

  36. maQQeo says:

    Great and useful article!
    Thanks
    M

  37. nkechinyere says:

    Hi Saleem
    i am new in eCommerce
    spending much on facebook ads without result
    can you assist me?

  38. Toby says:

    Hi Saleem
    what is after I do all these procedures, should I move on to create saved audiences? or any more recommendation? please advice bro. Many thanks!

  39. Shamrat says:

    Awesome share brother, thanks a lot!
    Can you tell me how to put this selected interest in my detailed targeting box?

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