What to Sell on Amazon – 10 Ways to Find Products to Sell on Amazon

The ecommerce behemoth – Amazon– is now the ultimate destination of every aspiring ecommerce entrepreneur and beginner online seller.

Since the destination of every beginner is the same the structure of problems has also become the same.

First major problem – How to Sell on Amazon? ( Learn here)

Second and most important problem – What to Sell on Amazon?

This sequence of questions is like a Modus Operandi of selling on Amazon.

In this post, I am going to answer the second issue of sellers that is what to sell on Amazon.

So, without any delay let’s come to the point.

Before figuring the bestselling product on Amazon, you first need to pick a profitable niche/category for your Amazon store.

Amazon offers up to 37 categories to the sellers to list their products, here I am mentioning some bestselling Amazon categories and best products to sell on those categories.

12 Best Selling Amazon Categories and Products

If you’re new to Amazon FBA or about to start then you must target these 12 profitable Amazon niches to generate massive revenue.

1- Electronics Appliance

2- Automotive

3- Baby Care Products

4- Pet Supplies

5- Home & Healthcare

6- Toys & Games

7- Home Improvement & Tools

8- Gardening

9- Kitchen & Dining

10- Office Suppliers

11- Sports & Outdoor

12- Beauty & Personal Care

1. Electronic Appliances

Electronics appliance is one of the most profitable yet competitive niches to penetrate if you want to sell on Amazon.

The potential of this market is rising exponentially. The value of the global electronic consumer market is estimated to reach a whopping $1787 billion by 2024.

No one can deny the fact that this niche is a moneymaking device. However, if you are a beginner FBA seller then you should avoid this niche as the shipping of these products is quite hectic and the competition is fierce.

Nonetheless, if you still want to penetrate in this niche there are some products that could sell in the range of $20 – $50.

Top Selling Products on Amazon in Electronic Appliances 

  • Indoor Wireless Camera
  • Smart Watches
  • Power Strips
  • Glass Protector
  • Headphone Jack

2. Automotive

All the accessories related to automobiles are fall in the category of automotive. You can find tons of varieties of products in this niche as multiple sub-niches merge in this category including wheels & tires, replacement parts, lighting accessories, car paint, interior, and exterior accessories.

Currently, the global market value of car accessories is almost $460 billion and it will reach $522.01 by 2022.

Top Selling Items on Amazon in Automotive

  • Car Vacuum
  • Windshield Sunshade
  • Cleaning Gel
  • Portable Air Compressor
  • Tire Pressure Guage

3. Baby Care products

The demand for baby care niche is triggering at a great pace. It is an evergreen niche never going to slow down for sure.

Global market size of baby products is increasing by 5% CARG and it will reach $109.31 billion in 2026 from $81.43 in 2020.

Top Selling Items on Amazon in Baby Products

  • Baby Bibs
  • Childproof Cabinet Lock
  • Baby Thermometer
  • Car Seat
  • Breast Pump

4. Pet supplies

Pet supplier is an uprising ecommerce niche that has witnessed immense growth in this Pandemic.

The market value of pet supplies will worth $202.6 billion by 2025.

The best part of this niche is product diversity. You can find multiple profitable sub-niches within pet supplies such as pet training and pet grooming.

Top Selling Items on Amazon in Pet Supplies

  • Dog Hair Remover
  • Pet Training Pad
  • Dog Traning Collar
  • Pet Harness
  • Cat Bed

5. Home & Health Care

The demand for this product needs no explanation to justify its significance especially after the outbreak of COVID-19.

Even Amazon has prioritized to fulfill the health care product first.

The market value of home health care was valued at $281.8 in 2019 and it is projected to grow at 7.9% CARG in 2020-2027.

Top Selling on Amazon in Home & Healthcare 

  • Disinfecting Wipes
  • Mouthwash
  • Dishwasher Detergent
  • Washing Machine Cleaning
  • Bug Bite Suction Pump

6. Toys & Games

Another growing niche making a significant presence in the online marketplace. The sellers get multiple options to penetrate in this niche such as board games, toddler toys, card games, etc.

Amazon’s bestseller page suggests that indoor games and toys are hottest at this time to sell on Amazon.

The global market value of toys and games is valued at $108.97 billion in 2020 and it is expected to at the rate of 4% CAGR.

Top Selling Items on Amazon in Toys and Games

  • Splash Pad
  • Washable Markers
  • Foam Pogo Jumper
  • Bathtime Squirt Toys
  • Card Games (UNO & Sequence)

7. Home Improvement & Tools

One of the significant changes that I have witnessed since the global lockdown implementation is on the niche of home improvement.

The current scenario has significantly pushed the demand of this niche as the majority of the employees are working from home.

Home improvement is a billion-dollar industry and expected to be valued at over a trillion-dollar by 2025.

Top Selling Items on Amazon in Tools & Home Improvement

  • LED Strip Lights
  • Air Purifier/Filter
  • LED Window Curtain Lights
  • Face Shield
  • Water Filter

8. Gardening

Gardening is a seasonal niche. It demands grows from March till May. However, due to the pandemic it has seen some unprecedented growth in the trends.

Even it is a seasonal niche but still considered as one most profitable niches to sell on Amazon. Its broad product line allows Amazon sellers to gather the maximum profits.

The forecasted growth in the market value of gardening niche shows its growing demand as it is expected to reach $575.57 million by 2026 from $338.36 million in 2020.

Top Selling Items on Amazon in Gardening

  • Plant Food Spikes
  • Garden Hose
  • Ant Killer Bait
  • Outdoor Table Umbrella
  • Watering Can

9. Kitchen & Dining

Selling kitchen appliances that help in optimizing the cooking functions are one of the easiest product to market online as it has a great impulse buying potential.

The awareness of healthy food sparks an interest in the young generation to watch more cooking. That may be one of the reasons that the revenue of smart kitchen appliances is expected to reach $43.4 billion by 2027 from $13.29 billion in 2017.

In addition, global kitchen appliances market value is growing at a rate of CAGR 6% (2020-2027) and the niche will be valued $337.70 billion in 2027.

Top Selling Items on Amazon in Kitchen & Dining

  • Electric Pressure Cooker
  • Mini Waffle Maker
  • Meat Thermometer
  • Portable Blender
  • Digital Kitchen Weight Machine

10. Office Supplies

Digital automation and IT integration have expressively heightened the demand for office supplies. Since the work from home policy implemented globally the office supplies have become a massy niche then a specific niche.

Office supplies market is expected to reach $247 billion by the end of 2020 and office supplies B2B is expected to grow by $29.14 billion in the next four years.

Top Selling Items on Amazon in Office Supplies 

  • Seat Cushion
  • Ink Cartridges
  • Label Maker
  • Writing Pads
  • Small Garbage Can

11. Sports & Outdoor

Personal fitness and indoor gyms are the new norm of today’s era, which subsequently increases the demand for sports & outdoor products on Amazon.

Sports and outdoor niche are forecasted to generate $146.9 billion in 2020 that will grow up to $207 billion by 2024.

The stats prove how much profit potential this niche possesses.

Top Selling Items on Amazon in Sports & Outdoor

  • Gym Shorts
  • Resistance Exercise Bands
  • Skipping Rope
  • Fitness Tracker
  • Yoga Socks

12. Beauty & personal care

This evergreen niche never goes down in demand. Beauty and personal is an incredibly popular category on Amazon, particularly for makeup items.

The market value of beauty and personal care will be valued at a whopping $716.6 billion by 2025 with a rate of 5.9% CAGR.

Top Selling Items on Amazon in Beauty & Personal Care

  • Eyebrow Eraser
  • Detox Shampoo
  • Hot Air Brush
  • Castor Oil
  • Nose & Ear Hair Trimmer

10 Easy Ways to Find Products to Sell on Amazon

1- Amazon Best Sellers

2- Jungle Scout

3- IO Scout

4- Google Trends

5- eBay

6- Aliexpress

7- Reddit

8- Trend Hunter

9- Product Review Websites

10- Ahrefs

Let’s see how you can find the best products to sell on Amazon with the help of these 10 methods.

1. Amazon Best Sellers

What can be a better platform to find bestselling products on Amazon than Amazon itself.

Amazon bestseller page allows you to see the bestselling products in all categories. You just need to go into the category section and check out what product is selling the best in the niche. Even if you are going for a very specific niche, you can go into sub-niches of your main category.

Let’s assume you are selling hair care products. That’s how you are going to find what to sell on Amazon.

Go to Amazon best sellers and click ‘Beauty & Personal Care -> Hair Care’

Amazon best seller

There are more sub-niches in hair care products so you can search as deep as you want within this feature of Amazon.

amazon best seller hair care products

Now, you know what products are selling well in your niche without any hassle.

This Amazon bestseller page is updated frequently on an hourly basis. Keep tracking to understand what sells best on Amazon.

Related Article: 11 Easy Ways to Make Money on Amazon

2. Jungle Scout

Jungle Scout is one of the best Amazon product research tools. It is a paid product but totally worth it if you are planning to sell on Amazon.

How to Use Jungle Scout to Find Products

Jungle Scout offers a “Find Products” tool where you can find the best product based on your interest. In this option, there is a product database tool that provides a complete product list based on a filter setting.

product database

Let’s say I want to look into the “Beauty and Personal Care” category. So, I clicked the product database option and set the filters as following

  • Product Tier – Standard
  • Sales Price – $20 – $100
  • Product Review – Minimum 50
  • Monthly Sales – Minimum 500

Jungle scout product database

It takes less than 5 seconds to process…

and TADA!

Jungle scout product database filters

I get 11,501 products in beauty and personal care niche that has more than 500 monthly sales with 50+ reviews and a selling price of $20-$100.

Click here to get Jungle Scout with a 30% discount.

If you to learn more about Jungle Scout, check out the detailed review here.

Also, watch this video to learn how to find the product on Jungle Scout if you are a beginner.

3. IO Scout

IO Scout is kind of a replica of Jungle Scout when it comes to finding the product to sell on Amazon. You may find the product database exactly the same as Jungle Scout.

Here is how to Use IO Scout to find products to send on Amazon

Sign in IO Scout and Click on the “Find” option on the top left to start finding products.

Select the category and adjust the filter. Here what I set my filter setting

  • Category – Kitchen & Dining
  • Price – $20 – $80
  • Reviews – Minimum 50
  • Revenue – Minimum $5000
  • Sales – Minimum 500

It also takes less than 5 seconds to process.

Within 5 seconds, I get 2321 products in my preferred niche.

IO Scout is a great assistant for the beginners who just need an easy-to-use tool for Amazon product research.

To get access to IO Scout, Click here.

4. Google Trends

Google trends is one of the most convenient tools to find the current trends of any product or niche. You can set see the trends from the last hour to up to 2004.

Mostly the bestselling items on Amazon show a great rise in Google trends.

Here is an example:

This ‘Jersey Shorts’ is selling wonderfully in the clothes category of Amazon.

Jersey shorts on Amazon

So, I checked this product on Google Trends and it is showing the highest trends for Jersey Shorts.

Jersey shorts trends

Use Amazon bestseller and Google trends side by side, it works extremely well when in finding the best selling items for your Amazon store.

Related Article: 91 Trending Products to Sell Online

5. eBay

eBay is the largest auction marketplace so it would be nice to look into this marketplace to get the idea of what you should sell on Amazon.

Just like Amazon, eBay also offers some useful resources to get hot product ideas for your store.

eBay Watch count

On eBay watch count, you can find the most popular items with real-time data. Whenever a buyer adds a product to the watch list, watch count tracks it by votes and reports it on the page.

You just need to add the keyword of the product you want to sell and watch count show you bestselling products.

Watch count provides very valuable data that makes you evaluate the products easily. The data includes the total number of watchers, unique search capabilities, and ranking.

Other helpful links of eBay:

eBay Market Research – It is an eBay seller support community where new sellers can ask questions with experience sellers regarding what to sell, how to list, and how to market.

eBay deals – It another platform where you can find hot product ideas.

Related Article: 14 Best Things to Sell on eBay

6. Aliexpress

Aliexpress is one of the best platforms to source products for Amazon. It is one of the largest retail websites owned by the biggest wholesale marketplace Alibaba.

Here is how you can find hot products on Aliexpress for your Amazon store.

Go to Aliexpress and select your preferred niche.

Like here, I selected the “Tools and Home Improvement” category.

You will be redirected to the campaign.aliexpress.com. Just scroll down and you will find the bestselling products from the category that you have selected.

aliexpress home and improvement tools

Related Article: Aliexpress Dropshipping Guide 2021

7. Reddit

Reddit is an internet forum where content is socially curated. It contains hundreds and thousands of Subreddits that are dedicated to a particular topic.

If you are planning to penetrate any particular niche product then you must go on to reddit and refine your ideas with the help of relevant subreddits.

Here are some of the best Subreddits to find product ideas to sell on Amazon.

Gadgets – This subreddit/group is all about the future of gadgets and if you planning to sell gadgets online then you are probably going to find the most inspirational idea for your product here.

subreddit gadgets

Shut Up and Take My Money – This subreddit shares some of the unique and classic gadgets that encourage anyone to buy it in the first place. I highly recommend joining this subreddit if you want some killer product ideas to sell on Amazon.

Reddit shut up and take my money

Somebody Make This – This subreddit is dedicated to the people who have some killer ideas but do not have time or money. So, here on this subreddit, they share their ideas with the community. You can find some really great ideas on this platform.

subreddit somebody make this

8.Trend Hunter

If you are associated with the online selling industry then you must check Trend Hunter on a daily basis.  It is hands down the best source of product hunting for aspiring entrepreneurs.

Big brands like Nestle and Kellogs are associated with this platform to filter out more opportunities.

You just need to write the product and get hundreds of unique inspiring ideas.

For example, here I write ‘shoes’ in the search box.

trend hunters 01

Here are some of the unique products that I have not seen anywhere online so far.

trend hunters shoes

It is amazing to become the trendsetter on Amazon and gain the first-mover advantage with the help of Trend Hunter.

Related Article: 15 Killer Hacks to Find Bestselling Product for Your Online Store

9. Product Review Websites

These sites are a great tool to check out the trending products and generate killer product ideas. Review sites highlight some great cutting products that are getting traction of the public.

Here are some of the best review websites from where you can find the best product ideas for your Amazon store.

Bless This Stuff 

Bless This Stuff

An online review magazine that features the coolest product for Men including fashion, technology, vehicles, gadgets, and much more. All the mentioned products have some badass features that make every man drool over them.



Tesla, a lifestyle blogger, run this blog where she mentions some great product in different niches including, tech & gadgets, fitness, gardening, pets, toys, travel, and much more.


News & Media - Kite Products

A leading online magazine dedicated to guiding men about what to buy online. It has over 1.5 million monthly readers. It is popular for covering the best product for men including body care, gear, tech, drinks, and style.

10. Ahrefs

Ahrefs is the best keyword research in the business. It will help you target low competition keywords with high search volume with great selling potential.

Here is the setting you need to apply when using Ahrefs keyword explorer.

  • Go to Keyword Explorer and add different variations of your niche in the ‘Keyword Research’ section.

Let say, if I am targeting the “Home Decor” niche, so I would add “Home Improvement” and “Household” as its variation.

  • Click on all keyword ideas
  • Click on SERP features -> include Shopping Results

Now you have the complete list of all the different keywords of the product but not all these suggestions will be useful.

Here is what you need to look in this list

  • The KD (Keyword Difficulty) must be less than 10.
  • Search volume must be 1000+
  • Organiz click must be more than 50%

Let’s analyze and shortlist the products.

Since the majority of employees are working from office furniture also include in the home improvement niche.

These are the products that have more than 1000 monthly search volumes, more 50% clickability, and lower keyword difficulty which means they are easier to target.

Related Article: 9 Ahrefs Secrets to Get Free Sales For Your Online Store

How to Successfully on Amazon?

One way or the other you will find your niche and the best selling products on Amazon, however, the job is not done here. You will have to focus on certain things to make your product successful on Amazon.

  • Choose products with competitive pricing

Amazon is a marketplace, it does not matter if you are offering the best product in the world. The buyer is going to compare with the price with your competitors. So, if you can offering the generic product at the lowest price then you have the biggest edge.

To do so, search out for the best supplier buy product in bulk to cut down the price and make long term agreement with your suppliers to get a good product at a lower cost. Do check the list of 40 best suppliers for your business.

Learn “How to Validate Supplier on Aliexpress“.

  • Product with at least 50% profit margin

To make profits with the product you have to charge at least 50% to keep yourself on the profit end.  This will give you enough gap to scratch-out profits after fulfilling all the expenses.

Product with low-profit margin may give you good sales but you will end up having low money on hand that is not worth it.

You must keep the Amazon fees in your profit calculation such as FBA fees and referral fees. All fees vary from category and product type.

  • Setting up Sales price between $5 to $50

Selling between these thresholds of $5 to $50 has higher chances to make the customer do the impulse buying.

In the online world, if people want to purchase a product on higher prices they prefer to go for big brand names to make a big buck purchase. Therefore, you had better avoid competition with big giants.

  • Identify unique products

You cannot compete in the giant market of Amazon by offering a similar product as your competitors.

Add a creative element in your product to make it more appealing for the viewer.

To find out unique products do check out these publication websites like Trend Hunters and Cool Material on a weekly basis.

  • Check out the Product with Bad Reviews

This is a trick to get a disappointed customer from a particular niche. Find out the product that has negative reviews and studies those reviews thoroughly to understand what customer is exactly expecting from this product.

You understand the need of those disappointed customers you can easily gain their trust by providing what they want and can make a potential consumer base for your store.

Wrapping Up:

Everyone is in the race of finding the winning product to sell on Amazon and yet no one has the exact formula to crack the winning product equation.

However, with the help method mentioned in this guide, I can assure you that the chances of finding the bestselling products for your Amazon are pretty good.

If you came this far, I can assume that you somewhat find the answer of what to sell on Amazon. I urge you to try out these methods and tell me in the comments below, and if you have any other hacks of finding products to sell on Amazon then feel free to mention them too.




Bilal Uddin

Bilal is a passionate content creator and digital marketing enthusiast who loves to find hacks and creative ways to produce prolific outcomes in strategizing content. Bilal is also an avid reader who loves to read mysteries in his free time.

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