15 Best Social Media Management Tools of 2020

Social media marketing is one of the highest-paid jobs in the digital marketing industry. The engagement on social platforms is the most essential component for every business either its complete digital brand or brick-and-mortar business. Presence on social media platforms to generate leads is one of the most prolific digital marketing strategies.

However, it takes alot of work to drive productive results from social media management. Form consistent publishing and engagement to analytics, reporting, and planning all these tasks need some efficiency to drive productive results for the business.

How can you achieve efficiency?

Simple, take the assistance of social media management tools.

These tools automate major social media management functions that optimize efficiency and eventually drive fruitful results with less effort. Moreover, it helps in resolving the communication issues within complex organizations and also very effective in managing small businesses’ social media functions as well.

So, to optimize the social media function of your business, I did some research on some top of the line social media management tools of 2020 and analyze their features and pricing plans.

If you are looking for any social media management tools for your business then do check out these 16 tools. You can comprehensively analyze thier features and offerings that will help you to select the best tool as per the need of your business.

Here is the list of top 16 social media management tools:

1- Buffer

2- Zapier

3- Sprout Social

4- Planable

5- Social Pilot

6- Commun.it

7- Social Searcher

8- Tailwind

9- Sprout Social

10- Hootsuite

11- Sendible

12- Agorapulse

13- Kontentino

14- Social Searcher

15- e-Clincher

Let’s look into some of the best social media management tools of 2020.

1. Buffer

Buffer is the best medium for social media managers, it is an internet app based assists in managing the content from social media. Its main purpose is for sharing the content across famous social media sites. Buffer has made connecting, creating content, and scheduling posts easier across several social media sites.

Key Features

The organized layout of Buffer makes it easier in updating the social media account with its automated features for timely posts in social media.

Its user interface has an advanced emergence along with the options for adding several networks, such as LinkedIn, Twitter, and Facebook.

Buffer enables to post tweets and status updates on multiple networks simultaneously. Buffer facilitates browser extension created for Chrome, Firefox, Safari that makes content sharing on web pages much easier.

The features include,

• Social Profile sharing
• Multiple post and tweets
• Profile Management
• Multi-Media format sharing
• RSS feeds connectivity
• Business planning
• Android and iOS support
• Customized Scheduling
• Easy account login

Check out the complete features of Buffer here.

Buffer Pricing

Buffer offers three pricing plan with a 14-day free trial,

Pro: $15/month
Premium: $65/month
Business:$99/month

Get more information about buffer pricing here.

2. Zapier

Zapier is an online automated tool, it is a global remote company that lets the end-user to merge the web applications. You can use Zapier to create ‘Zap’ or connections over numerous applications.

Why Use Zapiers?

Work smarter not harder

Zapier has the easiest automation ‘ Zaps’ that create a workflow that helps in connect your apps to automate a repetitive task. You can create the Zap within a minute by doing three simple options.

Customize App Feature

The built-in app in Zapier helps you to create your feature whatever you need exactly.

Multiple Actions

A single trigger will assist you to perform multiple tasks at once with Multi-step Zaps.

2000+ Apps and more to count

Zap supports the basic Apps for an end to end business automation.

Plans that fit your needs

The easy to access starting plans help you grow further.

Key Features

• Add an App to Zapier
• Sync with Google Calendar
• Online Zap templates
• Automate repetitive task
• A community for online users
• Share Apps publicly
• Free trial
• Online developer portal
• Setup actions and triggered
• Maintenance of API

Zapier Pricing

Zapier offers monthly packages as per the numbers of tasks, the plans include,

• Basics – $0
• Starter – $19.99
• Professional – $49
• Team – $299
• Company – $ 599

Learn more about Zapier pricing here.

3. Sprout Social

Sprout Social is considered a new home for social media managers which provides all the necessary tools in one package. Growth, Monitoring, Management, and Engagement are the four main components of Sprout Social

Key Features

• Integrated analytics
• Organize contacts
• Search customers by location
• Audience engagement tools
• Social Media publishing
• Unified smart inbox
• Find customers by interest
• Customer support features
• Live activity updates
• Social monitoring of brands and competition and monitor competitor activity
• Social Media publishing

Check out the complete features of Sprout Social.

Sprout Social Pricing

Sprout Social offers three different types of pricing plan,

• Standard – $99/month
• Professional – $149/month
• Advance – $249/month

Check Sprout social pricing and plan here.

4. Planable

Planable  – A centralized hub for ideas, content, and feedback- is a social media platform design to streamline the process of collaboration from multiple team members, it centralizes content management from various social feeds and plans the marketing of your content on social sites.

Some popular brands such as Moto, Volkswagen, McDonald, SkyTeam have used Planable for their social media content management.

Key Features

Organized brands and projects

Planable simplifies the managing of brands. It groups people, social media accounts and calendars in a pretty organized workplace. It has eliminated lengthy threads which often hampers the post’s quality

Flexible Approvals

Planable makes it simple to work at your ease. The approvals are compulsory to avoid any mistake. You can even lock your content so there will be no more unwelcomed edits.

Emojis, Gifs integration

This is considered as one of the favorite feature as it spruces up the content and adding in some rich details

Immediate Feedbacks

Planable makes feedback easier. Tagging, choose to send in notification to the relevant people whereas clear feedback used to eliminate misconceptions.

Other Key Features Include

• Direct social media posting
• Centralized Management of Social Media content
• Social media post preview
• Perfect calendars for planning and scheduling

Planable Pricing

Planable offers four different types of  pricing plan that include,

• Free – $0
• Starter – $39/month
• Premium – $99/month
• Enterprise – Customize plan

Check out Sprout Social pricing and plan here.

5. Social Pilot

It is another one of the top social media management tools. It is a platform for the scheduling and marketing of several social media agencies. More than 40,000 social media teams and agencies are currently facilitating from its service to boost their online timing with this time saving social media tool

Key Features

Connect 50+ account and schedule post

Social Pilot is a unified social management tool that helps in managing and connect more than 50 social profiles. A single post can be scheduled multiple times across social media networks.

Analyze, report and monitor your social performance

The powerful and analytical tool is not only easy to comprehend but also gives you the advantage to monitor and improve your social media performance. You can report presentable data (PDF file) just with a single click.

Bulk Scheduling, Brand Management and Content Curation

Social pilot allows you to perform all the essential tasks. From this platform brand management, bulk scheduling and content curation can be done easily.

Client Management

It has a Client Management Tool that can easily manage the customer’s social account, in this way clients don’t haved to wait for admin’s approval they can manage the pages and login credentials.

Some more features include:

• Social Media scheduling calendar
• URL shortening integration
• Content suggestion
• Custom feeds
• Social Media analytics
• Browser extension
• Native mobile apps
• Single interface
• Teams and collaboration

Social Pilot Pricing

Social pilot offers three basic affordable monthly packages:

• Agency – $83.33/month
• Small Team – $41_.66/month
• Professional – $25/month

Learn more about Social Pilot pricing here.

6. Commun.it

It is another social media management tool. This is considered as a deliberately Twitter-specific tool. You can also cover other media sites from this platform. Curated comments and tweets can be shared easily. You get to know the influential people and followers in your community.

Key Features

Social Media Monitoring

This feature comes up with some more categories such as social management, sentiment scoring, influencer identification, social reporting, and social listening

Content Management

Content management tool manages the content calendar, content library and content curation

Social Management

This tool manages social analytics, sharing, campaigns, engagements, ads and brand safety

Publishing

This category includes scheduling, automation, networks and community engagements

Collaboration

Collaboration helps in managing a shared inbox, approval workflows, and users and permissions

Other key features include

• Report and dashboard
• Social listening
• Platform
• Analysis

Source: https://www.g2.com/products/commun-it/features

Commun.it Pricing

• Pro $19.99/month
• Business $24.99/month
• Business+ $39.99/month
• Corporate $139

Check out Commun.it pricing plans here.

7. Social Searcher

Social searcher is a tool that acts as social engine on social media that helps you find out the feedback and postings related to your brand.

Key Features

Premium social monitoring

This feature includes saving social mentions history, data exploring, immediate email notification, API integrations and advanced analytics.

Tracking conversation

It is considered as the best feature of Social Searcher. It allows tracking conversation related to your across multiple social channels which helps in analyzing your current position and building relevant strategies about PR and marketing.

Social Searcher Pricing

Social searcher offers a free and three paid plans,

• Basic Euro 3.49 / month
• Standard Euro 8.49 /month
• Professional Euro 19.49 / month

Check out the pricing plan of Social Searcher here.

8. Tailwind

Tailwind is the perfect tool for visual content, exclusively designed for Pinterest and Instagram. Tailwind offers repost high performing content, suggestions for content, analytics reporting and scheduling intelligence

Key Features

Tailwind has certain features such as: drag and drop calendar, bulk image upload, pin looping, multi-board pinning, and hashtags list enables users to save resources in quick time and optimize their social media postings at higher engagement time.

The features include,

• Social Media monitoring
• Post scheduling
• Multi-user collaboration
• Brand tracking
• Content Management
• Customer engagement
• Auto publishing
• Multi-Account management
• Analytics (Social Media)

Tailwind Pricing

• Plus $9.99 / month
• Professional $799/month

Check out the pricing plan of Tailwind here.

9. Socialoomph

Operating for years, Social Oomph is one of the most reliable tool for scheduling social media updates. You can boost up your small business marketing through Social Oomph. The RSS feeds helps you create automatic post that will be directly relevant to your target audience.

Key Features

Precise Scheduling

According to the time-zone of your choice, you can easily schedule the post to publish at a specific time of your choice

Bulk Uploading

Images or videos can’t be bulk uploaded but you can craft post and bulk upload them

Self-Destructing Post

It has this unique feature; the post will be automatically destructed after a certain period of time to avoid distraction from outdated information

Your Content Only

This feature publishes the content created or sourced by the content creator.

Webhooks

This feature helps in creating blogs from services or app using webhooks API

Some other key features include,

• Affordable pricing
• Post tags
• Cancel anytime
• RSS Feed

Socialoomph Pricing

• Advance $15/month
• Professional $25/month
• Business $55/month

Check out the complete pricing plan here.

10. Hootsuite

Hootsuit is designed for organizations to carry out social media strategies across multiple social media network such as Twitter, Facebook, YouTube, LinkedIn and Pinterest, Teams can collaborate securely across all the devices and departments to manage social media profiles to engage with customers and generate revenue.

Key Features

Publish

Get an instant overview of published and scheduled content across all your networks using the built-in Planner. Map out campaigns, fill content gaps, and collaborate in real-time

Engage

You can stay on the topic and manage all incoming messages easily, you can either use chat box to respond immediate feedback

Advertise

By using Hootsuite ads you can make your ad budget easily

Other features include

• Analytics
• Content Management
• Conversion Talking
• Keyword Filtering
• Post Scheduling
• Automated Publishing
• Content Management
• Customer Targeting
• Multi-Account Management

Hootsuite Pricing

Hootsuite offers three different pricing plan and a customized enterprise plan,

• Professional $19/month
• Team $99 / month
• Business $599/month

Check out the complete details of Hootsuite pricing here.

11. Sendible

Sendible is a social media management tool specifically designed for brands, marketing teams and digital agencies to promote, track and analyze their brands across several social media networks. Sendible has a centralized hub where all the social networks get together.

Key Features

Sendible’s Social Listening Tool

It allows you to rank the post based on emotions. You can spot trends and work on accordingly, it also helps the team to get the certain dos and don’ts of the market.

Monitoring

To increase brand recognition and loyalty, monitoring helps to strategize the different ways to meet the requirement of target market

Easy Scheduling and Tailor Post

Most of the digital marketers expect to have this feature in a social media management tool which helps them to tailor post (on each network tailor post solves the problem of content sharing effortlessly) and post preview. Easy scheduling is also one of the best known features of Sendible.

Built-in Functionality for Teams

This feature allows creating and enhancing posts on the client’s account whereas team members can be assigned with certain tasks easily such as respond to customer’s queries and sales leads.

Report’s Hub

Easy to use Report Hub feature makes reporting easier to clients and senior managers.

• Content Management
• Automated Publishing
• Multi-Account Management
• Post Scheduling
• Keyword filtering
• Analytics
• Customer Engagement
• Brand Tracking

Sendible Pricing

Sendible offers 4 different pricing plan that are,

• Starts at Base $24.00 /month.
• Traction $84/month
• Growth $169 /month
• Large $254 / month

Check out the Sendible pricing plan details here.

12. Agorapulse

It is a full social media management tool. Agora means now in Portuguese which means Agora is a pulse of now. The “Pulse” refers to vibrations of energy. Put them together and you get a place where your social vibrations of energy meet in one place. It provides ‘Inbox- Zero’ which is a workflow-based social inbox with monitoring, reporting, analytics, publishing, and scheduling.

Key Features

Analytics and Reports

Agropulse has incredibly comprehensive reports. As soon as the reports available on social media networks, the Data includes: engagement chart, awareness chart, community management, response time, listening chart, audience growth, a post published, demographics (Facebook and Instagram), hashtags and interaction

Listening and Monitoring

Agropulse has a listening tab for Instagram, Twitter, and Youtube which helps you in monitor keyword searches and mentions. That makes following your competitors and brands easy. You can exclude or mention as many keywords as you like.

Social Inbox

It is the most powerful feature. It has Zer-inbox workflow. It helps you go through comments, messages and social media mentions quickly.

Publishing

It allows to publish a LinkedIn profile, pages, Facebook pages and groups

Other features include

• Team Publishing Workflow
• Engage
• Listen
• Collaborate
• Audience
• Measure / Report
• Shared Calendars

Agorapulse Pricing

• Along with 28 days’ free trial, Agora offers packages; Medium $99/month
• Large $199/month
• Extra Large $299/month
• Enterprise $499/month

Learn more about the pricing plan of Agropulse here.

13.  Kontentino

It is a social media management tool packed with some incredible features with team planning and collaboration strategies. The team can plan across multiple platform with the user interface.

Key Features

Publishing Tool

With its publishing tool you can directly mention other Facebook pages and add in your own emojis. You can preview text, pictures, video, and links the same as the way it looks on Facebook.

Teams and Content Workflow

The XS plan in  Kontentino provides you three users whereas a small plan gives you ten users. Following choices will be given to you when you add any new user:

• Admin
• Manager
• Designer
• Translator
• Media Agency

Analytics and Reporting

For Instagram and Facebook pages, Kontentino provides you content and page performance reports. For Facebook pages, Kontentino enables you to reach the content’s engagement rate such as like and comments. For Instagram, you can see the information regarding demographics; such as language, age, gender, and location.

Other features include

• Digital Assets Library (Kontentino Assets)
• Team Publishing Workflow
• Content planning Workflow

Kontentino Pricing

Along with 30 days of free trial, Kontentino offers monthly and yearly packages,

• XS $54 /month
• Small $110/ month
• Medium $ 210/ month
• Large $310 /month

Check out the details of Kontentino plans here.

14. Zoho Social

Zoho Social is a social media management tool that manages scheduling unlimited post, brands, multiple social media channels and provides a posting calendar feature that assists you in viewing the scheduled post. You can easily monitor target keywords from conversations whereas team collaboration can be done on a single dashboard.

Key Features

Schedule

This feature provides publishing calendars for the scheduled post, manages content pipeline from a single screen. From content queue, you can post a schedule with a unique time slot. From the SmartQ option, you can publish when your target audience is most active whereas bulk schedule you can use spreadsheets to create numerous social media posts.

Monitor

You can monitor everything that matters. This feature provides you further options such as: Listening Dashboards.Live Streams and Direct Messages

Collaborate

This feature brings you a discussion panel where you can discuss anything worth discussing. The options such as: Roles and Permission and Tag your team feature will assist you remarkably.

Analyze

You can easily analyze your brand’s performance with the options such as: Stats and Analytics, Custom Reports and Schedule Reports.

To learn more about Zoho Social features, click here.

Zoho Social Pricing

Zoho Social offers packages monthly and annually basis:

• Standard $15 / month
• Professional $35 /month
• Agency $275/month
• Agency Plus $400/ month

Learn more about Zoho Social plans here.

15. e-Clincher

It is a complete set of social media management tool which provides Social Inbox, Post scheduler, Team Collaboration, and Real-Time Analytics. It allows you to manage multiple groups, pages, and media accounts with the instinctive tools.

Key Features

Following are the main features of e-Clincher:

• Popular Social and Online Channels
• Publishing and Scheduling posts
• Auto Post with Smart Queue and RSS Feed
• Social Inbox and Engagement
• Monitoring
• Analytics Dashboards
• Collaboration (Agency and Team)
• Chrome Extension Plugin
• Media Library
• Built-in Visual Marketing Tools

To learn more about e-clincher features, click here.

e-Clincher Pricing

Starting with a free trial, it offers you three monthly packages:

• Basic $59/month
• Premier $119/month
• Agency $219/month

Check out the e-Clincher pricing plan here.

Wrapping up

Social media management tools have now become a real necessity for every kind of business to automate thier functions and get fruitful results real quick. I believe in smart working in these tools are definitely the correct path of doing so. If you have a small business and short of budget then you also always go for the free options that work extremely for small businesses.

If you have any suggestions that could provide value then please mention them in the comments below and also join our 5000+ ecommerce entrepreneur community to get more ideas about online business growth.