Somebody made a purchase on your store, you send them a confirmation email, a receipt for their order and that’s it. For some stores, that’s the final step. They made the sale, they are done.
However, that also means you are leaving a lot of money on the table. It’s like leaving the dessert after your dinner, or maybe, eating half your dinner at most.
According to Conversio (previously Receiptful), receipts/confirmation emails have a colossal open rate of more than 70%, compared to the the regular email open-rate which is lower than 18%.
What this means is that when you make a sale, you have a golden opportunity. The moment after your customers purchase something from you, they have a high trust for you and your brand.
This is when they will provide more attention to your confirmation emails. It’s up to you how you customize your email receipts to make extra sales, promote your brand, increase social media interaction, etc.
If you are new to email receipt marketing and have no idea how to increase your exposure and sales then worry not, we are going to help you understand the nitty gritty details about Shopify Email Receipt Marketing.
Why Should You Use Email Receipt Marketing
Why Shouldn’t you? We already know that the engagement and open rate for email receipts are at least 3 times higher than your regular emails.
If that’s not enough motivation to start using customized email receipts then we will show you examples of big companies using these tactics to further increase their sales.
From Amazon to GoDaddy, everyone that’s selling something uses email receipt marketing to up-sell, cross sell, or just increase the chances of customer coming back for more.
You might have overlooked it, but ecommerce companies are using email receipts as a marketing tactic for quite some time now.
Here’s a confirmation email receipt from Walmart where you can clearly see the marketing strategy in play. This is just an example and there are countless ways you can incorporate email marketing in your receipts.
On the right-side, Walmart provides a Recommendation tab that shows related products to your purchase. Since it was a desk, Walmart shows chairs that can compliment that desk purchase.
This should show you how you can actually utilize email receipt marketing to give your customers more opportunities for buying something extra from you.
That’s not it. You can use the moment when your customers open the receipts to do the following:
- Upsell/Cross-sell related products.
- Offer a coupon code or a discount for future purchase.
- Ask for feedback/rating on their purchase experience.
- Ask customers to share their purchase on Social media platforms.
- Ask customers to follow your Social media channels for information/giveaway, etc.
- Sky’s the limit, think outside the box to create interactive email receipts that entice your customers in many ways.
Top Shopify Email Receipt Apps
There are numerous apps that will help you create simple, automated email marketing campaigns. However, we will look at the top email marketing apps that will allow you to create good-looking, converting, email receipts for your customers.
Here are some of the best Shopify Email Receipt Apps you can use.
OrderlyEmails helps you easily customize all the emails that Shopify is already sending to your customers; for example, when a customer makes a purchase Shopify sends an order confirmation email.
OrderlyEmails on its own doesn’t send any emails. It just replaces or enhances your Shopify store’s default email templates with better, professional looking, and effective designs.
Pricing: OrderlyEmails offers a one-time purchase of $49.99 that includes all of the following email templates and designs.
- Order confirmation
- Draft order invoice
- POS & mobile receipt
- Shipping confirmation
- Shipping update
- Shipment out for delivery
- Shipment delivered
- Order cancelled
- Refund notification
- New order notification
- Fulfilment request
- Contact customer
- Customer account activation
- Customer account welcome
- Customer password reset
- Abandoned checkout notification
- Gift card notification
Spently is one of the top email receipt marketing app that lets you customize all the standard emails that Shopify sends with, unique discount codes, intelligent adverts, recommended products, and much more.
In addition to all of that, it also lets you measure the ROI and engagement through your emails receipts. Also, you don’t require any coding experience to set it up.
Pricing: Spently offers 5 different premium plans starting from $19.99 to $499.99 per month. Each plan comes with different number of monthly orders and features.
Check out the official pricings for a detailed breakdown of each plan and its features.
Conversio previously known as Receiptful is an automated email platform that allows you to increase and enhance all your customer interactions in such a way that increases your Customer’s Lifetime Value.
Conversio lets Shopify store owners to completely customize the look of their order receipts and add personalized branding to their post-purchase emails.
Pricing: Conversio offers dynamic pricing that changes with the number of orders you have. It starts from $19/month (for 10 monthly orders) up to $649/month (for 70,000 monthly orders).
You can check the official pricings to see how much it will cost you depending on your monthly orders.
4 Highly Effective Email Receipt Marketing Strategies
You know what email receipt marketing is all about, you know how it works, and you also know which apps will help you in creating effective email marketing campaigns.
However, now we are going to tell you what methods should you use in your email receipts to entice your customers and get them to do what you desire, be it upsell, social media like, coupon redemption, etc.
Send Coupons and Discount Codes to Entice Customers
This is email marketing 101. When a customer completes a purchase from your store, he is at the peak of his interest and trust in your brand.
Now’s the time for you to incentivize them for more purchases. Send them a coupon or a discount code that’s applicable on their next purchase.
Just 5% off or $2 discount on their next purchase is enough for them to come back and order something else. Make the coupon time-exclusive and it will create a sense of urgency.
Apps like Conversio can help you create such coupons and incorporate them beautifully into your order receipts.
Use Receipts to Upsell Related Products
Most of the top ecommerce players have been doing this for quite some time now. Amazon actively upsells and cross-sells in their order receipts attributing 35% of their revenue to this effort.
Try to incorporate product upselling in your email receipts to check if there is any increase in the number of orders.
You can also use this idea in your email receipts in the following ways:
- Include an option for recurring or subscription purchase.
- Suggest related products and/or accessories.
- Provide the option to buy it as a gift.
Spently allows you to create attractive Order Confirmations, Digital POS Receipts, Abandoned Cart recovery Emails, and more.
Promote Your Social Media Channels
Email receipts are a great way to promote your social media channels and get your customers to interact with you via social media.
It’s a great idea to include your social media links in the receipt. You can add it in the footer of the email with aesthetically attractive icons for each channel.
There are countless other opportunities surrounding social media in the receipts that you can use. Some basic ideas are as following:
- Share your purchase with X friends and get X% off your next purchase.
- Refer a friend to get $1 off your next purchase.
- Share your order on your social media.
Try out different strategies involving social media to see which ones generate higher sales and engagements for your business.
This is also an opportunity to provide your customers multiple ways of contacting you in case of questions, queries, complaints, suggestions, etc.
Use the Email Receipt to Generate Feedback
Use this golden opportunity to ask your customers for valuable feedback regarding your store experience, checkout process, item selection, etc.
Include a short survey and incentivize your customers with coupons and discounts for taking the survey. Here’s an example from Nike offering free gift card for completing a short survey.This survey will show you any inconveniences your customers might have faced when placing the order, any issues in the checkout flow, or anything else that might leave a bad taste in your customer’s overall experience.
Promote Your Content
People are looking for great content. Specially one that’s directly related to the products they purchased.
If you have a blog where you publish content related to the products you sell, or some technical content that comes with your products then it’s time for you to send that to your customers.
Include related content in your email receipts so your customers can learn more about the products they ordered and other products they are interested in.
Check out how GoDaddy includes links to technical documents that teach the customers how to get started and setup the products (Domain, Hosting) they’ve bought.
Wrapping It Up
Now that you know how email receipt marketing works and how it can help you increase your sales and customer interaction. It’s time to put it into action.
There are countless ways you can go about incorporating email marketing in your business, but the above-mentioned tools and strategies are the basic starting point that you can draw inspiration from to create your own awesome email receipt marketing campaign.
We look forward to hearing from you about what kind of email marketing tactics you already use and the tools you use for it. Comment below and let us know.