The month of June completes the first anniversary of Snapchat Ads manager. Since the launch of Ads manager, Snapchat has introduced new ad formats, cross-device measurement capabilities through Pixel, innovative targeting solutions, and more, to provide more value to advertisers on the platform.
Snapchat is releasing their pixel Q3-Q4 and it is worth getting in a beta if your audience is young. Seeing $1.30 cpm’s, 30% swipe ups, and good analytics/ tracking to prove out roas.
— Engine (@EngineCommerce) July 2, 2018
Today, Snapchat introduces some exciting new changes and updates to the ads manager. These new updates are going to provide performance-focused marketers with the complete suite of tools that are required to measure and optimize their Snapchat campaigns.
The new changes and updates are as following:
Snap Pixel is now available to everyone: After testing the Snap Pixel for around eight months. It’s now finally available to all advertisers on the platform.
Return on ad spends in reporting: This is the best thing for ecommerce advertisers. They can now see the value of purchases driven by their Snap campaigns. It provides a clean way for advertisers to measure and optimize their ad spend and understand the value of customers.
According to Snapchat, these changes are going to help advertisers achieve their full-funnel goals and make it easier for them to set up campaigns on the platform.