Hey guys. In today’s blog, we are going to share with you seven tips on how to drive traffic to your online store. These will in turn help you boost engagement rates, which will increase your overall sales considerably. So, without further ado, let’s continue reading below:
1. Create a Blog
If you regularly post relevant content, it will position you as an influencer. This will help in generating organic traffic through search engine optimization.
2. Join Forums and Facebook Groups
This is great way to find the community you are going to ultimately sell to, and again position yourself as an influence. For instance, if you’re selling baby products, you might want to find mother groups on Facebook or other forums, so that you can be involved indirectly and help sell your products.
3. Contact Journalists and Bloggers
This is the best way for you to build a relationship with journalists and bloggers. For instance, if you are selling baby products, you want to reach out to journalists covering tops in the same niche. You can make friends with them via Twitter and then discuss a few things about your product.
4. Send Sample Products
Now, this doesn’t mean you send samples to everyone. What we mean by this is to send a sample to influencers. You can find them on Facebook, Instagram, Twitter, or any social media platform. Go through their account and see if they’ve previously posted products. If so, then send a sample!
5. Get a Pinterest Account
Pinning posts regularly on Pinterest is a great way to drive organic traffic to your website. However, don’t just min your product photos. Also, pin in contacts photos from influences. These can be from magazines and other websites you love!
6. Build a Referral Program
Your customers are ultimately your biggest fans. Therefore, it is essential to spread the word about your product by referrals. Start by asking your family and friends and telling them to share your products with their contacts. This is a great way to bring in new customers!
7. Build an Email Marketing List
We know a ton of ecommerce business owners and they hate emailing people. What they don’t realize is that this could be their biggest form of getting returning traffic and REVENUE. So, help customers in signing up for updates to your products and email them once a week minimum with the latest news!
Wrapping Things Up
We hope these tips help in broadening your perspective about driving traffic. Let us know how things go and whether or not they benefited you in any way. Have a great day!