Often ecommerce store owners assume that one-page checkouts are going to help them bring in more sales or reduce their hefty cart abandonment rates. However, that’s not always the case.
Most of the times one-page checkouts can even spell doom for your store. Specially, when it comes to mobile users.
One page checkouts often provide the customers with a single page checkout which is loaded with multiple fields and forms for them to fill.
This could intimidate the customers and lead to more abandoned carts, but if you use it right then it could probably help your customers buy your products with fewer clicks.
Today, let’s take a look at how single page checkouts work and if this change can actually improve your store’s sales and reduce cart abandonment.
Speed – The number of forms and fields in both one-page and multi-page checkouts remains pretty much the same, but it’s quicker for the user to fill a single-page of fields instead of waiting for multiple pages to load for each step.
Progress – With one-page checkout, customers can actually see how far along the checkout process they really are, and how many more forms/fields are left before they can finish it. It motivates them to finish it off.
Navigation – The great thing about one-page checkout is that there are no navigational elements. All the fields/forms are available on the same page, so there is no need to go back and forth in the browser.
Layout – The real problem with one-page checkouts, if you have a bunch of fields, is that the layout starts to look a bit cluttered.
You are pretty much cramming 3-4 pages worth of fields into just a single page. This could backfire and turn the customers away.
No Upsells – Since the layout is already cluttered, there’s really no more room for you to upsell/cross-sell on the checkout. It’s much easier to upsell on the cart page, but single page checkout does away with carts.
Data Collection – Since you are splitting up the checkout process into multiple pages, you will always acquire some data of the customer that they enter in the initial steps.
If they abandon the process at later steps, you will still have data like their email, address, etc. that they provided at the first step of the checkout process.
Find Abandon Points – Another benefit of splitting up the checkout page is that you can watch exactly which page customers abandon from. If you are using Google Analytics, you can create a funnel to track these dropouts.
So if they abandon cart after the page that asks for the billing details, then you know there is a big problem on that page.
Layout – A multi-page checkout looks much cleaner and better since you are not trying to cram all fields into one page. This provides the users with less clutter so they are not intimidated easily.
Speed – Multi-page checkouts can be daunting for a customer to fill. There are multiple pages which gives the customer this feeling that they still have too much to write/fill.
This could often lead to cart abandonment since customers feel tired or lose attention on one of the steps.
Load Times – Completing each step then waiting for the new step to load can often be frustrating for the customers and lead them to abandoning mid checkout.
So it’s a good idea to keep the load times as minimal as possible to avoid such things.
One-Page Checkout Apps
If you are keen on trying out single page checkouts on your online store then there are certain Shopify apps that can help you do exactly that.
People have been asking about single page checkout apps for long, so we tried digging up some apps that could come in handy.
Here are a couple of One-Page Checkout Apps available for Shopify stores.
CartHook offers a private Shopify app that’s not available publicly on the Shopify app store. So, you will have to sign up for an account there to get the app.
This app lets you customize your checkout page and turn it into a one-page checkout. Your customers will be redirected to the single page checkout to complete their purchase.
You can even add an upsell funnel in there, but that would increase the number of pages and ultimately the clicks for your customers.
Customizable One-Page Checkout – You can easily customize the look and feel of your single page checkout.
Post Purchase One-Click Upsell – Add lucrative upsells once your customers make the purchase.
Interactive Funnel Builder – Build very simple high-converting funnels with a robust editor and interactive funnel builder.
Seamless Tracking – Automatic reporting and tracking of all your sales funnels.
Abandoned Cart Recovery Emails – Send emails to your potential customers who left their carts.
Payment Processing – Supports payment processing services like Stripe and PayPal for seamless integration.
Simple Integration – Easy integration with Shopify. One click installation.
CartHook offers two different plans. A Professional plan and an Enterprise plan. It also offers 14-day free trial so you can test drive the service.
Skip Cart helps you skip the shopping cart and bring your customers to the checkout page instead. It create a single-page checkout experience for your customers so they don’t have to go through multiple steps and pages.
It works easily with all Shopify themes and there’s no need to modify any codes or programming. Simple integration makes it easier to use even for newbies.
Easy to Install – No extra technical knowledge required. Just one click install on your Shopify store.
Simple Integration – Integrates easily to your ecommerce platform to provide seamless checkout experience.
Compatibility – Compatible with all Free and Paid Shopify themes. No custom coding required at all.
One-Click Checkout – Provides a robust single page checkout that does away with all the extra pages.
Increase Sales – Give customers less pages to fill, so ultimately increases overall sales and reduces abandoned carts.
Positive Reviews – The app hs stellar 5-star rating on the Shopify app store. Most reviewers love how the app is simple and works right out of the box.
You can use Skip Cart for $9.99 per month. The app also offers a free trial for 5 days so you can take it for a spin and see if it’s the right solution for you.
It’s a fact that not every online store is same and there is no magical number of checkout pages that should be provided to every ecommerce store.
For some stores, it makes complete sense to provide desktop checkout on a single-page, but break it down into multiple checkout pages on mobile platforms.
If your checkout is remarkably simple, one-page checkouts may even be a great choice for both desktop and mobile platforms.
For most ecommerce stores, however, breaking steps up into multiple pages is often beneficial.
What do you think is the best checkout process? Single page or multi-page? Let us know in the comments below.
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