How to Market Dropship Products?
Marketing is an essential part to earn profits from your dropshipping business.
In dropshipping, it is all about finding that one product in your niche that helps you to earn hundreds and thousands of dollars or even a million dollars in some cases.
To do so, you need consistent testing of products to find your winning combination.
Sell Products with Facebook Ads
Run individual ads on all the products in your list and check out their response.
On average, it takes 20 products to find a winning item.
Once you run your ad of products, start retargeting by making custom audience – target those audiences who have interacted on your ad – there is a high chance to convert these people to your potential customer.
The product that gets more responses in terms of like, comments or views has higher chances to become your winning product.
So, this was the trick to find your winning products, nonetheless, to make initial sales of products, you need to check out the following strategies.
I am taking some insights from the researched post on our channel that defines strategies to get the first sale in the ecommerce business, here are some takeaways.
Reach Out Relevant Influencer
Instagram helps in an excellent way for micro and macro influencers to create a huge fan following.
You need to find out a relevant influencer that can review products of your niche, give a shout-out on their Instagram stories, or offer discount vouchers of your products.
Maybe big influencer does not agree on your terms unless you pay their fees.
However, you can use a couple of micro-influencers by giving them some free sample of your products.
Check out this video to find a reliable and relevant Instagram influencer:
Ask Your Friends to Make a Purchase
You need initial traffic on your website. The best way to do this is by asking your friends and family to make purchases on your online store and write some reviews about the product, hence promoting word-of-mouth marketing.
You can also provide them some free products in exchange for asking them to share your product links to their connections.
Offer Discounts and Coupons
Offering discount vouchers is the most conventional way of marketing yet the most effective way to make your first sale.
You can set some conditions on discount offers.
For example, invite three people to the store by your reference and get 50% discount on your purchase.
Sell in Ecommerce Marketplaces
Start selling your products on multiple marketplaces such as Amazon and Ebay.
In these marketplaces, there are higher chances to target the customer who is searching for products that you are selling.
Also, you can run ads to show your ad on the top search for a particular keyword to increases the chances of sales.
Ranking on the top will increase your chances to make your first sales quicker.