What to Sell on Etsy –12 Best Selling Items on Etsy in 2021

As an ecommerce entrepreneur, have you ever been curious to know what to sell on Etsy?

Well, you are not alone; many people have a similar curiosity.


So without further ado, here is the list of 12 best selling items on Etsy, so you get clear about what to sell on Etsy.

1 -Stickers

2- Notebook & Journal

3- Candles

4- Jewelry 

5- Home Decor

6- Personalized Items

7- Digital Designs/ Graphics Designs

9- Posters

10- Party Bags

11- Organic Cosmetics

12- Airpod Case

But before getting to the list, let’s see if Etsy is the best place for you to sell.

Etsy – for an ecommerce platform, would not be that big-name, but unbelievably it ranked as the third on seller choice marketplace rating in 2020.

This ecommerce platform focuses on handmade or vintage items and supplies, as well as unique factory-manufactured products.

Is Etsy the Best Place to Sell?

There are multiple ecommerce giants like Amazon, eBay, Alibaba, etc. and Etsy surely does not belong to that category. Still, it has its USP.

Etsy is a platform solely made to sell creative and original items that have a separate niche.

Over 45.7 million buyers and 2.5 million sellers are currently active on Etsy making the marketplace to generate $818.79 million annual revenue.

If you are a crafter or artist who likes to create or add a creative element in the product, then Etsy is the best place for you to sell.

Best Selling Items on Etsy 2021

It is a difficult task to understand what things to sell on Etsy. However, there are many parameters to find out what to sell on Etsy.

To make your Etsy store profitable, I come up with some of the best selling items that would surely give the idea of what sells best on Etsy.

Let’s check the best items to sell on Etsy!

1- Stickers

Stickers seem to be a small item, but it has managed to generate a buzz and became one of the best selling items on Etsy. It also remains on the trending products list. The best part is that people buy them in huge quantities.


The customized sticker has a vast market. With the help of any print on demand service, you can quickly sell creative stickers without getting into the hassle of printing and shipping.


2- Notebook & Journal

There is a massive market of buyers on Etsy who are insane about having a printable notebook or journal.


This item is hot among the ones who love to write and travel. They prefer to have some creative notepad where they can write their experience in some artistic travel journal.




Besides, there is a massive craze of a customized leather journal.

leather-notebook-etsy leather-notebook-etsy-2











If you are planning to get into this niche, you will have a vast market to serve.

3- Candles

Etsy is the chamber of handmade products, and candles are one of the most accessible homemade products. Candles are cheap and very easy to modify in different categories.


There are many ideas on DIY crayon candles on Pinterest, where you can melt crayons, candle wax, and put them in different customized glasses.

You can use a candle to sell in multiple categories such as; candle jar, candle lantern, etc.candles-etsy-2

4- Jewelry

Jewelry is the uncrowned king of Etsy. It is the hottest category on this Etsy. Multiple branches connect with the roots of jewelry including, rings, earrings, bracelets, lockets, and necklaces.


Jewelry is the biggest category to sell on Etsy. Nine out of ten most popular store on Etsy belongs to jewelry. The Etsy top seller BohemianFindings is also a jewelry store that sells beads, charms, and buttons.

In the section of jewelry, I find the item that gets the maximum number of bestselling tags that are Beads.

This item is currently the hottest in the jewelry section. It has the potential to get your store on the list of popular stores.

5- Home Decor

There is no shortage of people looking for creative items on Etsy. Because of the theme of Etsy, there is a vast market that demands home décor products.

For home décor, do check out the BetonDeko – who sell concrete home décor item.


You can sell multiple décor items, including furniture, art, carpet, wall art, mantels, and much more. You can quickly sell these items on a considerable profit margin.

6- Personalized Items

Personalized items are pure gold if you sell them on Etsy. They have a significant profit margin and do not need a big investment to start. Customized things are always in trend and considered as the best gift to present.

Check out this idea of a personalized knife that gets the bestseller tag.



There are multiple products, which you can use in personalized items, such as mugs, T-shirts, glasses, bracelets, etc.




If you do screen-printing yourself, then you can start quickly by sourcing these products in bulk, or you can use a POD service for printing and shipping your product to the customer.

7- Digital Design / Graphic Design

If you have talent and skills in creating a mesmerizing digital design, then it would not be tough to earn some good money by selling into the category of digital products on Etsy.


For the better understanding of this niche potential, I have found out a digital design store “Prettygrafikdesign” that so far has completed more than 420k sales in just six years by selling graphic design items.





The best part of this category is that you can quickly sell these items and do not have to worry about shipment or keeping the stock.

8- Theme Based Products

Either you watch Game of Thrones or not but – All man must know about it. The season is gone, but not its hype.


A huge fan base of Game of Thrones is available on Etsy searching for items related to their favorite show. You can quickly cash in these themes on (literally) any product you like, such as a mug, gift cards, backpack, journals, and so on.



You can go for any theme you are fond of, such as Harry Potter or Star Wars.

9- Poster

A poster is one of the best items to display creativity. You can easily entice a buyer with exquisite posters.


Pinterest is one of the best platforms for visual display, and that is why most Etsy sellers drive traffics from Pinterest to their Etsy store.

The best part about this item is the variety such as movie posters, art posters, quotation posters, etc.




You can quickly sell this product on Etsy by following some marketing practices.

10- Party Bags

Etsy is famous for eccentric and creative party products. Party bag is one of those kinds, and it sells effortlessly on the Etsy platform.


You can easily target an excellent audience for this item by adding some customization and focus a specific theme, such as Pokémon.

11- Organic Cosmetics

Organic cosmetics are one of the things that are not easily accessible, and the majority of users of these products prefer homemade products.


Fashion bloggers and influencers who prepare their personalized masks can leverage Etsy platforms to sell organic cosmetics or you can sell them under your private label by finding a suitable supplier.


Cosmetics is a large and profitable niche. You have an excellent opportunity to target the audience searching for organic cosmetics on Etsy.

12 -Airpod Case

Airpod is a susceptible product that subsequently increases the demand for the ‘airpod case’ to keep them safe.


As you can see, top Etsy sellers are using creative and personalized to make their product a bestseller.


You only need to find an airpod case with a catchy design and start generating money with a huge profit margin.

Related Article: 18 Ways to Make Money from Home

5 Tips to Sell Successfully on Etsy

I also come across many questions where people ask about how to sell successfully on Etsy.

To answer this question, I have prepared a list of tips that you should follow to make money on Etsy.

1. Follow your expertise

You must have a good flair about things to sell on Etsy.

To be an expert does not mean that you must manufacture the product yourself. It means you must have a whole idea about item technicalities, such as how long it would take to ship, how much time it will take in manufacturing.

If you are manufacturing the products, then you should know what material you need to make it where you will store it, and how long it will take to come to you. Therefore, when you know all these things, then you plan your orders to deliver it to the customer.

2. Come up with the simple and broader shop name

When you are selling on Etsy, shop name matters because when you are selling DIY and handmade, you made a USP for your product that means if people like your products, they are more likely to come again and recommend others to your shop.

Keeping a simple name for your shop is easy to remember for everyone to come again to your shop. You can use the business name generator and slogan generator to come up with unique Etsy shop ideas.

Make the name broader. People make this mistake of making the name that is specific to there that kills their chances of listing down other items in their listing.

There are higher chances that you come up with other ideas when you start selling on Etsy. So make a name broader that helps you to integrate more items in your shop. Otherwise, you have to separate the store that is another hassle of handling two or more stores.

3. Create a bunch of listing of product

Before setting up a store on Etsy, make sure you have at least ten listings of products on your store. It will increase the chances to make your appearance prominent when a customer searches for your product.

If you have a small item listing, there are higher chances that your items might not appear on the customer’s search.

Start your store with at least ten listings and gradually increases the listing for better attracting your customer.

4. Make quick initial sales

When you set up the store on Etsy, try to sell your first stock ASAP. Etsy always optimizes the store in its search result when there is constant engagement.

There are multiple ways of making a quick first sell, such as

Give a maximum discount initially.

Try not to earn any profits and focus on making sales in the first couple of months.

Convince your friends to purchase from your store by giving them a discount.

You should consider it as an investment to get your store to appear in a top Etsy search result. Once you get on the top ranking of Etsy search results, then you can easily make your sales much faster.

5. Reach out to influencer for marketing

Marketing is necessary to make your brand prominent in the ecommerce market. The best platform for marketing your product is none other than Facebook, where you can easily find your target audience and lookalike audience to sell your item.

However, in the case of Etsy, where the handmade or DIY product sells out more quickly, the best way to do your marketing is to find micro and macro influencers on Instagram and Facebook – depending on your budget.

Influencers would share your item on their Facebook and Instagram stories or do an overview of your products that would effectively help in your business’ branding and conversions. While reaching out to the influencers, make sure he/she is associated with the particular niche that you are selling.

Is it worth Selling on Etsy?

Etsy is a perfect online marketplace for handmade, custom, unique, and vintage products. If you want to sell some original, eccentric, and handcrafted products, then you can earn some decent profits from this platform.

Here are some reasons to explain why it is worth selling on Etsy.

  • Easy to Start and Low Fees

It is easy to set up a store on Etsy that does not require any technical knowledge. All you need to do is to register yourself and fill out a few forms to open a store on Etsy.

However, Etsy charges some fees on listing each item and every sale you make. The cost of listing items is $0.20 (per item) and a 3.5% that would charge on each sale.

  • It Helps You to Be Discovered

If you are selling a handmade product on your website and you list them on Etsy too, then there is a bright chance that your potential customer discovers you. It means you do not need to put effort into marketing and traffic building for your business.

  • It Has Good Supportive Community

Etsy has managed to create a supportive community. The sellers often support other sellers and try to resolve their queries by interacting with them on the website forum.

Other than that, members also share videos that contain vital information about the business. This supportive community also makes the customer repeatedly come to this platform, as 40% of the buyer come again for the purchase.


Q: How do I increase sales on Etsy?

5 ways to increase sales on Etsy

  1. Add More items in your product listing for diversity.
  2. Take high-quality pictures of your products to have a professional look.
  3. Start blogging about your brand.
  4. Make your store a brand and add novelty.
  5. Contact other influencers and get your product promoted on their social media channels.

Q: How successful are Etsy shops?

As the report says, Etsy stands in the second position as the most profitable marketplace for sellers. Just behind eBay and surpassing Amazon. Those stats pretty much describe the success rate of Etsy shops.

Q: What percentage does Etsy take?

The following are the percentages that Etsy takes from the seller.

  • Seller Transaction fees: 5 percent on each sale
  • Listing fees: $0.20 listing fees for 4 months or until they sell
  • PayPal fees: 3% + $0.25 payment process fees on each sale

Q: Do you need a tax ID to sell on Etsy?

It depends on the state and country you are selling to. If your state wants to collect sales tax, then you might need a tax ID to sell on Etsy.

To avoid any uncertainties in your business, you may need a license to sell on Etsy. You can check the legal requirement of selling on Etsy here.

Final Thoughts

Etsy is a great ecommerce platform for creative people to sell handmade art and craft. There is a bunch of categories in which you can flourish your talent and earn a great amount of profit.

Its supportive community will definitely help you to make the maximum benefit of this platform.

Although there is fierce competition in this marketplace, if you came with an unconventional approach and offer customization, your items can easily rank in the best selling items on Etsy.

Bilal Uddin

Bilal is a passionate content creator and digital marketing enthusiast who loves to find hacks and creative ways to produce prolific outcomes in strategizing content. Bilal is also an avid reader who loves to read mysteries in his free time.

9 Responses to What to Sell on Etsy –12 Best Selling Items on Etsy in 2021

  1. Honeysuckle May says:

    It’s great to see something other than big brands being featured!! Thanks for making these handmade artisans the feature of this article, and recognizing their amazing talents!

  2. Jennifer says:

    Love the round up!

  3. Ventriloquist Guy says:

    This is great, Bilal. People seem to be SO big on personalized these days. Look at Coke.. people love seeing their name in print on their cans. 🙂

    I found it surprising that Etsy is considered more profitable for sellers than Amazon. That’s good news!


  4. scott nell says:

    Hey this is amazing post. Thanks for sharing it with us.

  5. Ravi says:

    Yo thanks for sharing!

  6. Ratcha says:

    THanks for sharing Bilal,
    I totally agree with you on the best selling items above.
    Just recently got myself a list of best selling items on etsy and some of the items there as well.
    BUt I think best strategy is to look for best selling items through lists which still have low competition. Why competing against established players when just starting off?
    Best wishes!

    • Your Welcome Ratcha!

      I completely agree to penetrate in the niche with less competition and a decent demand. Make sure to look at the volume of demand (trends) of the niche/products, if the competition and demand both are low then it would be worth to go for. Low competition products with higher trends should be on your target!

Leave a Reply

Your email address will not be published. Required fields are marked *