Instagram vs Facebook Ads: Which are Valuable for E-Commerce

There is no denying social media ads provide better marketing opportunities to digital marketers. Furthermore, they can use these ads to receive advanced audience targeting options and trustworthy conversion tracking feature.

But wait, there is more.

Yes, you read that correctly. In this post, I will make Instagram ads vs Facebook ads comparison and explain which platform is suitable for you.

Allow me to take you through my exclusive post to discover the hidden gems of both platforms.facebook vs instagram ads tips

To explore the best social media platform for your e-commerce business, you should research these three below mentioned objectives:

  • Reach
  • Engagement
  • Demographics

Instagram Vs Facebook Reach


At present, Instagram enjoys the followership of 800 million monthly active users. The number of followers suggests Instagram is a good choice if you want to introduce your products to other people.  Thus, you can opt the platform for your brand promotion.


Facebook does have 2.07 billion monthly active users that make the famous social media platform an attractive place for brand promotion. When it comes to reaching the audience insights, nothing comes close to Facebook.

Instagram Vs Facebook Engagement


Interestingly, 80% of users follow at least one business at Instagram. Similarly, 70.7% US businesses have used the said platform for their marketing objectives.


Surprisingly, Facebook engagement keeps changing however; the forum offers a massive ad targeting opportunities to its users. Through ads, you are able to get certain kind of engagement quite easily.

Instagram Vs Facebook Demographics


31% female users check their Instagram accounts on a daily basis. Likewise, 24% male users use their accounts daily. Furthermore, Instagram has become one of the most popular interactive medium among young adults those belong to the ages of 18 and 29.


Facebook unlike Instagram has all the right ingredients that catch the eyes of all age groups. Facebook is more popular among females as 77% of internet users use Facebook. It is also famous among users of age group between 18 and 29.

Related Article:
Facebook Dynamic Ads
11 Important Facebook Metrics
Facebook Ad Bidding Strategy

Which is the easiest for newbies to make money?

If you are a new entrant in the field of an E-commerce, you should understand the dynamics of both Instagram and Facebook. Luckily, you do not have to invest a lot of money at the initial stage if you want to use Instagram for your marketing needs.

On the other hand, Facebooks needs lot of investment. Likewise, you cannot start your ads campaign on Facebook straightaway. This is because you have to build trust within your target audience first if you want to take advantage from your campaign in near future.

Therefore, you should choose Instagram to market your products according to your own terms.

Which is the cheapest for beginners to get started?

The same applies to Instagram as you can start your campaigns with minimum budget. Conversely, Facebook needs lot of money when it comes to running a campaign on one of the famous social media mediums.

Initially, you need to invest $450 to $500 if you want to use Facebook for marketing purpose. Surprisingly, Instagram shootouts have much higher return on investment than Facebook ads cost.

What makes the most money?

On the surface Instagram looks more profitable. Still, Facebook will provide more value and monetary benefits over the course of time. Moreover, Facebook delivers more reach when it comes to using Facebook for your brand promotion.

Conversely, Instagram ads have limitations, as you cannot post the same content quite often. Undoubtedly, testing on Facebook is much easier than testing on Instagram.

Which Traffic method is the most scalable?

Obviously, you can scale Facebook ads to new heights with the passage of time. However, Instagram does not offer that kind of luxury to its users. Still, Instagram brings the most engaged traffic as compared to Facebook.

Website visitors from Instagram spend an average 192 seconds. It means users spend more than three minutes higher than any other marketing channel. Likewise, users from Instagram stay 45% longer than from Facebook visitors.

Does Dropshipping only depend on Facebook and Instagram ads?

Yes, you have other options you can use to perform your marketing campaigns hassle-free. There are other ways you can opt to promote your brand and these are:

  • Perform SEO
  • Use content marketing strategy
  • Select an appropriate social media channel
  • Affiliate marketing

Perform SEO

As a digital marketer, you cannot undermine the importance of SEO. Through store and listing optimization technique, you can improve the ranking of your online stores considerably. After using specific SEO tactics, you can market your products on famous search engine like Google accordingly.

Use content marketing strategy

You have options galore in the form of blogs, videos, infographics, and others that can grab the attention of your target audiences. Therefore, you can market your products through content marketing tactics besides creating ads on Facebook and Instagram.

Select an appropriate social media channel

Social media has become an important venue for marketing activities. However, it depends how you select the right kind of channel for your brand endorsement. If you choose your desired channel appropriately, chances are that you can create positive impacts on your drop shipping business.

Affiliate Marketing

You can develop a network where you can invite others to promote your products on your behalf. You can give them a certain commission if they sell your products according to your terms and conditions. This way, you can market your product by introducing your brand to other unnoticed target places.

Wrapping Up

I hope I have made my point clear while describing Instagram ads vs Facebooks ads comparison in detail. Both Facebook and Instagram offer great value in terms of marketing campaigns. It depends what you are expecting from your campaign when you have to select the right platform.

You should clarify your goals and expectations for your campaign first. By doing so, you can attain hidden benefits from both platforms appropriately. However, it again depends which forum is suitable for your marketing requirements.

Do you have prior experiences with either Facebook or Instagram ads? Share your experiences in the comments section given below.

Adil Malick

Adil is an inbound marketing veteran with 7 years of experience in the industry. He’s the mastermind of all things related to inbound-strategy at WithinTheFlow. He’s also spending time helping out our community with their SEO problems in our official group.

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